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The 9 Most-Deadly Sins in Sales & Marketing -- and how to avoid them
The first deadly sin: Failure to distinguish differences in: * Value & importance of different markets & market segments * Wants & needs of different markets & market segments

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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

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The U.S. Small Business Administration (SBA) can guarantee bonds for contracts up to $2 million, covering bid, performance and payment bonds for small and emerging contractors who cannot obtain surety bonds through regular commercial channels. SBA's guarantee gives sureties an incentive to provide bonding for eligible contractors, and thereby strengthens a contractor's ability to obtain bonding and greater access to contracting opportunities. A surety guarantee, an agreement between a surety and the SBA, provides that SBA will assume a predetermined percentage of loss in the event the contractor should breach the terms of the contract.
Good SEO vs. Bad SEO "how do you test to know"?
When considering investing for the long run in Search Engine Optimization on your sites, you will encounter many people who claim to have the "secrete formula" for SEO. We all encountered good versus bad professionals in every industry. Every professional group including Real Estate, Attorneys, Car Sales, Insurance Sales, Contractors, and even Doctors, all have the good ones and bad ones. We all require certain demands from professionals, unfortunately through trial and error, or simply wasting time and money, you search until you find the good ones that can provide you with a quality product or service.

OFCCP Compliance: Understanding the OFCCP’s new ruling on Internet Applicants
OFCCP Ruling at a Glance The Internet Applicant final rule, issued by the Office of Federal Contract Compliance Programs (OFCCP), addresses recordkeeping by Federal contractors and subcontractors about the Internet hiring process and the solicitation of race, gender, and ethnicity of "Internet Applicants." As of February 6, 2006, contractors must keep records in compliance with these new OFCCP regulations.
WHY working with a Public Adjuster can be good for your independent insurance agency and for your customers
WHY Independent Insurance Agents should consider working with a Public Adjuster to handle and resolve home owners and business insurance damage claims. Insurance agents need to realize that Public Insurance Adjusters are not your enemy. If you help your customer pick a claims professional who understands YOUR insurance claims business, adheres to a Professional Code of Ethics and has an excellent reputation, you will have done a great service for them. Here are guidelines for how to pick a good Public Adjuster: - They should be licensed in the state the loss occurs in - A member of the National Association of Public Insurance Adjusters (NAPIA) - Experienced with a range of disasters and has worked with many insurance companies - Local knowledge of contractors, repair and remediation prices, building codes, etc.
Employee vs. Independent Contractor - How to Correctly Classify Workers and Avoid IRS Employment Tax Audits
Employers must beware of the federal and state crackdowns on the use of independent contractors to avoid payroll tax problems and employment tax audits. But how do you distinguish between independent contractors and employees? More importantly, how does the IRS determine who owes unpaid employment taxes and who doesn't? Consider these tips to make correct determinations of worker classifications and avoid the wrath of IRS audits for unpaid employment back taxes and payroll tax problems.
Independent Contractor vs. Employee
Many business owners have used independent contractors when appropriate and especially when the needs are part time and/or irregular hours. Using independent contractors can save the business owner on payroll taxes and can be a plus if the need is occasional.
Business Integrity
Most of my professional work is on the topic of trust. I had a recent experience with two different contractors bidding on a chimney-cleaning job in my home that taught me some useful lessons on the link between good customer service and trust. This article is the story of an amazing contrast on the subject of customer service.

BEST PRACTICES WHEN USING SUBCONTRACTORS
Contractors take great care to make certain that their subcontractors have the necessary skills to perform their craft. Unfortunately, many contractors are less informed about best practices for the business relationship with their subcontractors. Without taking as much care to ensure a solid business and legal relationship, contractors put their customers, their business, and themselves at great risk of failure. This article reviews the financial, insurance, entity, and contractual guidelines contractors need to consider.
INDEPENDENT CONTRACTORS ATTRACT INCREASED SCRUTINY
Government agencies, running record deficits, look to companies' use of independent contractors as a source for increasing revenues. Business sees independent contractors as providing much needed staffing flexibility. Taxing agencies consider independent contractors as tax cheats and force business owners to become enforcers of government tax policy. This article explores the criteria businesses need to follow to avoid a finding that your independent contractors are actually employees resulting in assessments for past taxes, penalties, and interest.
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