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Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.

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6 Step Formula to Creating Your Own Coaching Sales Copy
Creating copy for your website, blog and marketing materials does not need to be hard! Even a 12 year old can do it! These six steps can take you from "clueless" to a writing/copy machine. Don't wait - get started now!
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
How To Write Winning Copy The More You Tell The More You Sell
Long copy versus short copy, which is better in the online world, when a sale lost forever is just a click away?
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

10 Mistakes to Avoid When Writing Sales Copy
You do not have to hire a professional to get good results from your ad copy but you do need to make sure you learn the basic strategies and mistakes when writing your sales page.

How to Write a Great Sales Letter.
Writing great sales copy (or having it written for you) can turn your business into a world-beater, having said that mediocre sales copy can have an adverse effect, so it is of paramount importance that you know the difference. So following are my 5 top tips on writing highly effective sales letters that are working now and will continue to work in the future. Become great at writing sales copy and you can write your own paycheck.
Are Your Salon and Spa Customers Under Serviced?
Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Learn how to make the most of every customer encounter. How to deliver the most professional salon or spa skincare service.

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