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The 9 Most-Deadly Sins in Sales & Marketing -- and how to avoid them
The first deadly sin: Failure to distinguish differences in: * Value & importance of different markets & market segments * Wants & needs of different markets & market segments

Other professional counterparts Related Articles

The Magnetic Mindset
There are 23 key characteristics that set great salespeople apart from all their counterparts. These traits make up a magnetic mindset. It's this mindset that attracts others.
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

SMB Interest in BI Is Growing
Though SMBs have been slower to adopt business intelligence solutions than their big business counterparts, their interest is growing -- due at least in part to the increased availability of BI via a software-as-a-service delivery model.
Breakdown Breakthrough: Overcoming the 12 Common Professional Crises Working Women Face
Thousands of professional women today are discovering a startling and deeply disturbing truth – that their professional lives are no longer working. Often this realization hits a woman smack between the eyes in midlife, and is experienced as a full-blown crisis. In fact, there are 12 common crises professional women are facing today, all sharing one common theme – disempowerment — the inability to advocate effectively for oneself or move forward in positive, self-affirming and productive ways. Read about new research findings on professional women today which helps women address, and successfully overcome, these personal and professional challenges.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

The X and Y Fighting Factors under Stress: Fresh Insights
Male partners (professional or personal) can drive their female counterparts crazy. The reverse can also be true. This widespread problem may be more about his Y and her X than commonly appreciated. That’s because to a certain extent our specialized chromosomes (female XX and male XY) compel each sex toward a particular behavior, one that is not always advantageous in our modern day and age.
How Do I Avoid Thee? Let Me Count The Ways!
Many men would be really furious at me if they thought I questioned their courage. But it's true: women tend to be far more courageous than their counterparts.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Job-Search Advice to Non-native English Speakers
Tips to follow to increase your chances of getting hired in the U.S. and reduce your competition with your American counterparts.
Even If Your Marketing Budget Is Limited You Can Still Get Great Results
Many home based online entrepreneurs are faced with the constraints of having to market with a very small budget while their larger counterparts are able to spend their money with greater freedom on advertising.
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