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professional editor Tagged Articles
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How White Papers Free Reports can Turbocharge your Marketing Efforts
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| If you are like most business owners, you are often afraid of giving away too much information. But in fact, you needn’t be afraid. The more valuable the information you give away, the more your prospects and customers will see you as an expert and trusted advisor. |
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Other professional editor Related Articles
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Go Where the Money Is
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| Fifteen years ago Howard Shenson, editor of The Professional Consultant, spoke at the CAFP Conference in Vancouver. In a session on fee-based planning someone asked about planning on a charitable basis for some prospects, i.e. for those who are unable to pay the fee, but really need a financial plan. |
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Story ideas the media will love
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| Presenting story ideas and media releases the won't end up in the editor's wastepaper basket. |
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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
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| Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force.
Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services.
My top ten tactics for marketing professional services are:
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You Think Editors Have Time To Read?
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| Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it. |
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Book Review: Fundraising For Social Change
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| If you work for (or with) a non-profit, this book is a must-read. Kim Klein (the editor) focuses on key problem all non-profits face: acquiring, retaining, and upgrading donors. |
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THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
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| By John Doerr
The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services.
In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments:
Selling conflicts with my values as a professional.
Selling gets in the way of building strong relationships.
You have to have it in your genes - like a used car salesman.
I don't sell professional services - I work with my clients to create the best solutions.
People won't respect me as a professional if I am selling to them.
I can't sell to them. What will they think of me?
It (selling) is not what we do around here.
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Productivity Management 555 for Today
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| I wrote this advice for my son as he entered his first management job, as a managing editor of an e-zine. Shortly it went under in the dot com bust, but the content is still sound.
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Things I don’t think we’ll see: a 99 buck iPhone, an Apple television
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| "Macsimum News" Editor Dennis Sellers doesn't think we'll see the cheap iPhone and Apple-branded television that some analysts are predicting. |
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Become the Star You Are Meant to Be
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| You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint. |
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Writing and Publishing eBooks Made Easy #01 - Introduction to Creating eBooks
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| Here are some of the advantages of being an eBook writer:
You have total control over your work. You are your own boss, you decide what, when and where you will write, and no publishing company or editor can put you on a deadline.
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