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professional fields Tagged Articles
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What is Preventable Turnover?
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| This article, part of the WOW whitepaper on retention, focusses on why employees engage, and what sucessfully engaged companies do to reduce turnover and engage their teams. |
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Other professional fields Related Articles
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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
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| Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force.
Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services.
My top ten tactics for marketing professional services are:
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The Executives Dilemma
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| Executives are commonly thought to be experts in their fields, people who have all the answers to all the problems. But that is an unrealistic expectation. When a serious problem arises, how does an executive decide whether it is better to look for a solution within him or herself and their team, and when to go outside to a 3rd party professional? Find some guidance below. |
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TIPS TO A SUCCESFULL PPC CAMPAIGN For your Website
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| PPC (Pay Per Click) is a paid search that is conducted on a search engine for progressive search results.There has been numerous arguments and comparisons between the performance of SEO and PPC as to which is better.Typically, search engine optimization specialist may be busy with content, page titles and links (internal and inbound). Paid search professionals monitor bid amounts, tinker with ad copy and revise landing pages.But If these professional from their respective fields combine together then the entire community of SEO and PPC activists will benefit to a great extent if the following operations are performed successfully.
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The Cookie Connoisseur: The Early Years of Debbi Fields
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| “I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream. |
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Cooking Up a Storm: Fields Opens Up Shop
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| After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.” |
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Lesson #5: Stop Doing What is Not Working
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| When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store’s first day of business, Fields’ husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. “Oh my gosh, Randy,” she told him. “You know, I’ve got an annual goal. I’ve got monthly plans. But today I just want to get started. I just want to open up the store.” |
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Become the Star You Are Meant to Be
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| You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint. |
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7 Major Reasons Why Your Sales Is Suffering
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| We, as professional salespeople, thrive on success in our fields, right? Most of us in this noble profession have found ourselves in a “sales slump” or in a “sales plateau”. We know what these situations are, right? A “sales slump” is where we can’t even sell someone water in the middle of the desert. A “sales plateau” is where our numbers have stopped climbing (regardless of the volume) and we’re maintaining the numbers at a certain level and we aren’t able to make more sales. |
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When Mars Attacks, The Economy Roars!
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| When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents).... |
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Choosing Our Reality
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| An optimist expects the best possible outcome and dwells on the most hopeful aspects of a situation. He or she believes that this is the best of all possible worlds, the universe is improving, and good will ultimately triumph over evil. An optimist believes no one ever ruined their eye sight by looking at the bright side of life. Research on Emotional Intelligence, Attribution Theory (see Martin Seligman's book outstanding book Learned Optimism), and related fields show that optimists not only go further in life, they also have a much better time on the trip. Optimists are generally healthier, happier, and leaders in their fields. |
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