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Creating a Sales Culture
One of the challenges that many companies face is to create a sales culture when the existing culture is more orientated to customer service and account management.
SWOT Analysis Is No Magic 8 Ball
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B. A: Laurie, before you call in the SWOT team to deal with this investor (sorry, couldn't resist that one), let me tell you exactly what a SWOT Analysis is and how it can not only help you plan for
Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
Professional service firms are still struggling when it comes to increasing their professional fees & improving their performance. Too many firms are doing business basically as outsourced labor & getting paid strictly on number of hours of billable time plus expenses. The missing ingredient is not getting paid for the “value” they are providing to the client, which should always exceed the cost of the billable time. Some readers are already saying that this billing on “value received” will not work & will not be accepted. With that being said, I will attempt to outline some strategies that I believe will enable a professional services firm to increase their professional fees and improve their performance. Your Strategic Thinking Business Coach offers the following strategies:

Other professional firms Related Articles

“Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms”
Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach.

Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
Professional service firms are still struggling when it comes to increasing their professional fees & improving their performance. Too many firms are doing business basically as outsourced labor & getting paid strictly on number of hours of billable time plus expenses. The missing ingredient is not getting paid for the “value” they are providing to the client, which should always exceed the cost of the billable time. Some readers are already saying that this billing on “value received” will not work & will not be accepted. With that being said, I will attempt to outline some strategies that I believe will enable a professional services firm to increase their professional fees and improve their performance. Your Strategic Thinking Business Coach offers the following strategies:

WHATS MISSING FROM SERVICE FIRM MARKETING STRATEGIES
By Mike Schultz Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50 page document that would get an “A” in any business school class. Some firms might give you a few pages on the tactics they plan to implement by month or quarter. Many firms would say, “Marketing strategy? We're working on getting it down on paper this year.”

TOP 10 LEAD GENERATION MISTAKES MADE BY PROFESSIONAL SERVICES
By John Doerr Williamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there… Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992 Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren’t enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in ten very common ways.

The Challenge of Change for Law Firms
An overview of the strategic challenges facing professional services firms, especially law firms
7 Secrets to Creating Client Referrals
Ask the proprietor of a professional service firm where they get their business from and most will tell you that over 80% of their business comes from word-of-mouth referrals. What is astounding is that most professional firms do not have active referral strategies. Now while devoting 80% of your marketing budget to referrals is a bit far fetched there are seven killer strategies that don't cost the earth to boost your business.
Why employers need to perform employment screening background checks on attorneys, doctors and other regulated professions
A story “ripped from the headlines:” demonstrates why law firms need to perform background checks on lawyers and provides valuable lessons on the value of due diligence in hiring in all regulated professionals. Just because an applicant has a professional license does not mean an employer should let their guard down. Even if employers believe that when hiring regulated professionals there is less chance a background check will reveal something negative, the harm a professional can do is substantial.

Drunks, A Wall, Entrepreneurs and Jobs
That young firms account for most of the job creation in the U.S. – as written about my Kauffman colleagues Dane Stangler, Bob Litan, and others -- has quickly become one of those compelling facts that changes the way you apprehend the entrepreneurial world. Young firms assume their rightful priority of place, and the vexing conflation of young/growth firms with small firms is finally and rightly undone.
Finding the Right PR/Marketing Firm
Not all PR/marketing firms are created equal. Certainly, not all are a good fit for your organization. That's why sometimes it makes sense to get professional help when doing an agency search.
5 Questions Every Employer Should Know about Professional Employer Organizations (PEO)
The term Professional Employer Organization, otherwise known as PEOs, still remains somewhat unfamiliar to the small business owner. Despite a sustained 15% - 20% annual industry growth and growing visibility in the media with dozens of news mentions weekly, many employers still do not understand how PEOs can help a business, or how they differ from temporary staffing firms. Below are five fundamental questions that all employers should know about Professional Employer Organizations (PEOs).

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