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Effective Writing: Where Have You Gone?
There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore.

Other professional journalists Related Articles

Building Good Relations with the Media
Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about developing a sound professional relationship with journalists - that means providing them with the information and opportunities they need to interest their readers. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Effective Writing: Where Have You Gone?
There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore.

Are Journalists Really Out to Get You?
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
Attention and Distraction
The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.
How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
How to engage with media and consumers on Twitter
This week it was revealed, as part of a new social media policy, Sky News has banned reporters from retweeting or sharing content from other journalists and people on Twitter, who are not employed by the broadcaster. This could have an effect on brands, with the opportunity for tweets to be spread by highly visible journalists minimised. Although this is currently an isolated incident with only one media house adopting this policy, it is possible more will follow, meaning there is likely to be ramifications for Twitter users and brands looking to heighten their presence on the social platform.
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