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Dads Working From Home tip of the day: Stocking the Home Office
Stocking your home office for the first time can be an exhilarating experience. In addition to the fun of combing the aisles at Office Max and Staples, you also have that “I’m really doing it!” sensation egging you on. And there’s nothing like it, so don’t cheat yourself out of this beautiful moment.

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What Does Your E Address Tell People About You
How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?

Your Pre Approach Letter
The last issue dwelt on the significance of your letterhead in building credibility with a prospect you haven't yet met.

“What Color is Your Marketing and What is It Saying?”
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing. Since colors are so important, it behooves us to learn what message they convey in our marketing efforts. Here is a brief overview to facilitate our learning some basics of the meaning of colors in our marketing.
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Use the Magic Words in Consultative Selling
At some point in a sales meeting with a client, a professional is expected to offer some course of action. If the professional is focused only on what he or she came to offer the client, there is a great risk of rejection. Using these four questions—we call them the magic words—the professional has a greater probability of closing a sale.
Breakdown Breakthrough: Overcoming the 12 Common Professional Crises Working Women Face
Thousands of professional women today are discovering a startling and deeply disturbing truth – that their professional lives are no longer working. Often this realization hits a woman smack between the eyes in midlife, and is experienced as a full-blown crisis. In fact, there are 12 common crises professional women are facing today, all sharing one common theme – disempowerment — the inability to advocate effectively for oneself or move forward in positive, self-affirming and productive ways. Read about new research findings on professional women today which helps women address, and successfully overcome, these personal and professional challenges.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

How to Stop Suffering From I Hate to Sell But I Need to Pay My Bills
As a sales professional, small business owner or service professional have you ever suffered from either or both of theses thoughts? I hate to sell, but I need to pay my bills. Boy, if I could only do what I love to do. A recent survey of 135 business consultants, executive coaches ad professional facilitators revealed these exact thoughts. Read on to learn the answer to this dilemma.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Look Big, Win Big: The 5 Cardinal Rules of Logo Design
Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you’ll look like a pro, even if your office is your basement.
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