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Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day. Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant. This filtering is our way of handling the constant barrage of information we endure. As marketers it is our job to cut through all the meaningless, random white noise of life and penetrate the consciousness of our targeted audience with our marketing messages.
The Public Relations Grand Slam
PR is a cumulative process, use what you can from each media placement and keep moving forward.

Hitting a PR Homerun
When it comes to media relations, you are the messenger and the messenger must sell the message.

Need A Maid?
Need A Maid? was formerly known as Blue Bird Cleaning Services and was founded in 1979. The owner of the company, Ginger Howard, acquired the company in 1988.

Other professional media Related Articles

Writing a Kick Ass Media Release
Many businesses have a great story, unique product or special service that would interest the media. But how do you make your information stand out? What are the key aspects of a good media release? And how you can you write your own media release in a professional way? Writing a 'Kick Ass' Media Release will give you the professioanl edge.

“A Positive Look at Media Interviews and A Prescription for Successful Media Interviews”
As you read the headline, I can almost hear some of you asking, “How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview.” Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. So you are wondering how to look at media interviews in a positive light and view them as an opportunity to tell your story. Here is my prescription for you.

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them. Here is a prescription from your PR Doctor on how to gain healthy media visibility.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Media Relations Training Should Focus On Knowing What Motivates Reporters
Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success.

Has Social Media Killed Sports PR?
The professional athletes of today connect with their fans on social media platforms like never before. This places special challenges on professional communicators. Sports public relations must (and will) adapt to the new social media reality.
Adapting to Technology and the Internet
You win more customers by adapting to social media and the Internet. LinkedIn is a social media site that is essential for prospecting. LinkedIn enables you to get a personal introduction to prospects through your network of professional contacts.

Social Media vs "Real Networking"
Networking and Social Media Professional Discusses How Social Media Enhances Your Business Growth

Write, right – is good grammar so important these days?
A staple requirement of any PR professional is strong writing skills and excellent grammar – but as the lines between traditional media and social media blur, are we both as an industry and nation becoming sloppy with our use of language?
Social Media Marketing Plan: 3 Ideas
What do you know about a Social Media marketing plan? As a professional, we know need to have a Social Media marketing plan as part of our client attraction marketing and list building. Yet, we don't always know where to start, or what about social media marketing that works for attracting ideal clients. Things we need to understand about a Social Media marketing plan is that it can add to your database of prospective, potential, clients. It is very good at list building! Yet, most people aren't sure how it can help them from a business perspective. 3 Social Media Marketing plan and Client Attraction Ideas:
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