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Practice Landing Your Next Client
In an exclusive interview with web copy expert, Nick Usborne, Rebecca Matter, Vice President of Marketing for AWAI, shows you step-by-step how to pitch your services, negotiate your fees and land clients.

Other professional persona Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

“A Perfect 10”?
As women, we expect to be perfect. We want to be the best at work. We strive to be perfect parents. Our homes and gardens aspire to be in “Vogue Interiors”. We try to present an immaculately groomed persona to the world.
Marketing 103: Branding
"Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona").

Giving Personality to Your Personas
One of the things we've been trying to wrap our head around is the concept of writing content for both personas and the personality of site visitors. We battled with this for several days, trying to distinguish properly between a persona and a personality. I was finally able to boil each down into a few words that made it easy for us to see the difference.
Save Yourself from a Missed Opportunity
Presence. Persona. Personality. 'Tude. Whatever you call it, we all have our own unique way of interacting with the people around us. Being aware of how your "way" differs from others can help save you from a bad first impression sinking what might have become a powerful relationship for you both.
Improve your Sales forecast in 1 simple step!
The most used the excuse I see in developing a buyer persona is that the buyers vary too much. Okay, let’s just try...
Marketing to Your Buyer Personas
The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what's important to any particular customer group, you stand a much better chance of getting them to act on a marketing communication.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
E-Mail Tip #33 - Creating an Online Persona
There are all kinds of wierd things that go on in the cyber world. Many people create a kind of persona that is not really them. The game Second Life has this aspect as a central idea. Here is an article about what goes on when there is a second identitiy behind the actual person writing a note.

Your Personal Philosophy: Belief Systems and The Acquisition of Knowledge
Our lives are a function of our persona philosophy - our hidden belief systems that we use to navigate the world. Behind every problem and all superior performance is a personal philosophy.

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