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Anita Corbin, How winning an award kickstarted her success as a photographer
Applying for competitions and awards is a great way to raise your profile - and this was the case for UK photographer, Anita Corbin. Read more about her and what helped her to succeed in the competitive environment of photography

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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Use the Magic Words in Consultative Selling
At some point in a sales meeting with a client, a professional is expected to offer some course of action. If the professional is focused only on what he or she came to offer the client, there is a great risk of rejection. Using these four questions—we call them the magic words—the professional has a greater probability of closing a sale.
Breakdown Breakthrough: Overcoming the 12 Common Professional Crises Working Women Face
Thousands of professional women today are discovering a startling and deeply disturbing truth – that their professional lives are no longer working. Often this realization hits a woman smack between the eyes in midlife, and is experienced as a full-blown crisis. In fact, there are 12 common crises professional women are facing today, all sharing one common theme – disempowerment — the inability to advocate effectively for oneself or move forward in positive, self-affirming and productive ways. Read about new research findings on professional women today which helps women address, and successfully overcome, these personal and professional challenges.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

How to Stop Suffering From I Hate to Sell But I Need to Pay My Bills
As a sales professional, small business owner or service professional have you ever suffered from either or both of theses thoughts? I hate to sell, but I need to pay my bills. Boy, if I could only do what I love to do. A recent survey of 135 business consultants, executive coaches ad professional facilitators revealed these exact thoughts. Read on to learn the answer to this dilemma.
Why Authors Need a Great Headshot with Tips on How to Get One
While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Flickr Has a Secret That You May Not Know About
Flickr is a site that has a tremendous amount of web traffic. Just about any photography buff knows of Flickr and may have even used the site. Flickr gives photographers the ability to post their photos free of charge and potentially have their work seen by the world.
7 Questions to Ask if Your Business is Struggling
Are you one of the many small businesses whose market has dried up? Some industries that I've seen hit particularly hard are financial advisors, consultants, graphic designers, event planners, photographers, catering companies, esoteric retailers and many others that depend on discretionary expenditures. For some entrepreneurs it may mean cutting both their business and personal expenditures to the bare bone. Continuing to pursue a declining or over-saturated market is only going to put you closer to the edge. When there are a lot more suppliers than there are customers something has to give. It's time for some strategic decisions and action.
Do Publicity Stunts Work? As Sarah would say, 'You Betcha!'
Publicists have long put a human face on a story. Hollywood celebrities promote causes. Victims flee hurricanes. President Roosevelt once dispatched photographers to take compelling pictures of victims of the dust bowl of the 1930's to evoke sympathy for them. When orchestrated right, stunts can be powerful media exposure generators.

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