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Don’t Avoid the Chance to Check Job References
I am often asked by prospective clients, “How important are employment references today? Are they really worth the effort? And, if I put forth the effort, will anyone share this seemingly sacred information anyway?” My answers to these questions are: “Extremely important. Absolutely. And, again, Yes.”

Other professional reference Related Articles

The “References Checks Are A Waste Of Time” Myth:
If you think reference checks for new sales cadidates is a waste of time, you need to think again. Learn how to do it right!
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

An Overview of Business Structures
An overviews of business structures with particular reference to Australia.
Three steps to creating a successful team
How well do you know your staff? Are they happy? Are they heading in the right direction, or is each one following his/her own agenda with no reference point?
Documenting A Bad Experience Can Cost You Sales
The “Documenting Bad Experiences For Future Reference Could Be A costly Mistake!
Creating a Vision
Three key questions to get you started Having a Reference Point An example from my own life

Finance Terms Made Simple
Do terms like "gross margin" and "deferral of taxes" scare you? If so, then this short reference guide is what you're looking for!
HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Non-linear Career Progression
When told that the ‘shortest distance between two points is a straight line’, this familiar maxim has an, inherent, link to the topic of avoidance. A straight line helps us to avoid wasting time, digressive conversations, subtle references to a certain attraction and political malfeasance. The straight-line reference is a way of avoiding behavioral meandering so as to stay focused on what’s in front of you. In the business sector, the phrase ‘cradle to grave’ contract was used to describe the linear progression of a career path. Career advancement reflected a climb up a ladder of a silo in which professional perspectives were shaped by the boundaries of that narrow focus.
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