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The "Use Seasoned Sales Professionals As Trainers" Myth
In some selling organizations, if formal sales training exists at all, it is often performed by seasoned sales representatives or top performers on the staff. Big mistake!

Other professional sales trainer Related Articles

Building a successful sales career or business
Are there ways to ensure your success in the sales field? Yes, says Canadian Sales Trainer, Bob 'Idea Man' Hooey and he outlines some specific ideas and tips to assist you in this quest.

Mistakes Made by New or Inexperienced Sales Staff
Why is it ‘senior’ sales staff are more effective and more productive in their sales efforts? Could it be that they've learned the value of these simple points that help them sell better? Canadian Sales Trainer, Bob 'Idea Man' Hooey outlines 7 mistakes made my inexperienced sales staff. Make more sales by making less mistakes.

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Levels of Sales Competence
Most salespeople and sales managers often are unaware of where they fit on the sales effectiveness continuum. Dave Mather, a 30+ years sales trainer explains the basics of sales competence levels. His experience shows that less than 6% of salespeople ever reach to top level.

Sales Best Practices: Maintain a good filing system, with all the useful information readily available.
Not being organized is a crippling excuse to being successful in sales. Renowned sales trainer Dave Kahle discusses how to improve your organizational skills in this best sales practices article.

Who's delivering your sales training?
You cannot fake real sales experience and sales wisdom. It is one of the professions that is the hardest to teach and train because without real life sales experience you are at risk of being seen as inauthentic. To help you make the best choice when it comes to selecting the right sales trainer let's consider the following:

Increase Small Business Sales – Stop Asking for Referrals
Why would I tell you to stop asking for referrals when every sales “trainer”, sales manager, or sales mentor you’ve ever met tells you to ask for referrals? Oddly enough many commonly held beliefs are based on myths rather than facts...

Training Cycles and Train the Trainer Training Materials
What is an ideal training? How best can you train others? If you want to use a train the trainer course, what are the critical qualities of this course that can prepare you or your staff to train others? This article explores what trainers go through and what the characteristics of an ideal train the trainer course are. There are many suppliers who provide these courses or you may intend to setup your own course using train the trainer training materials.

What's a professional sales person?
I often hear my clients lament that they wish they had a more professional sales force. That idea of a "professional sales force" gets a lot of conversation in sales management and sales executive circles. But what exactly does it mean? And why is it a good thing? Here's one person's opinion.

The power of being an insider: thought leadership
Whether you are a selling professional or the head of a team of sales reps, if you want to consistently meet and exceed sales targets in your organization, there are fundamental business habits that you need to emulate every day. As a seasoned sales trainer and coach, I would like to share with you today one of those key habits, and show you how you can implement it right away in your work.

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