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Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

Other professional service companies Related Articles

AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

Even Engineers Sell
If you offer a professional service, you need to sell that service in order to grow. Change how you view selling and you’ll see immediate growth.

How to Stop Suffering From I Hate to Sell But I Need to Pay My Bills
As a sales professional, small business owner or service professional have you ever suffered from either or both of theses thoughts? I hate to sell, but I need to pay my bills. Boy, if I could only do what I love to do. A recent survey of 135 business consultants, executive coaches ad professional facilitators revealed these exact thoughts. Read on to learn the answer to this dilemma.
Factors affecting the price of PSD to HTML Conversion
The need and demand of PSD to HTML Conversion is growing day by day. With this, the number of service providers are also increasing. The prices too are increasing also. There are so many service providers available, but it is for sure that all of them do not deliver quality services. Some of them are freelancers and some are established companies, where as some are just start ups. So, the question arises how to select the reasonable price for the service.
Are Your Client Delight Efforts Misplaced?
Doing an excellent job of delivering on a promise of standard, expected, and basic service, according to the article, is much better than trying to over-deliver. The reason: firms rarely can pull off the over the top, unbelievable and unexpected client service that delights. And, most companies lose clients by underperforming on the basic service tenants. So where should we concentrate our efforts?

The Best Answering Service Call Scripts and How to Develop Them
Developing the most effective calls script for your telephone answering service to follow is essential if you want to get the most from the service. The most effective script is based on an easy to follow protocol executed by professional customer service representatives.

Police Customer Service
While customer service is my normal focus for this article, I have struggled with the term for many years. I don't see why we term Customer Service as a process. I believe if we respect each other, we can service people by treating them the way we would like to be treated. Now with the Insurance companies lacking in the ‘CS' training department, spare a thought for the senior executives of each of those companies. I wonder what they would do if they didn't receive the promised bonus, of at least hundreds of thousands at the end of the coming financial year. Hmmmm? Would they consider that a tragedy? YOU BET!

Sharing the Cost of Mobile Speed, Content
Ok every device manufacturer, every service provider (around the globe) is hot to trot to ensure they get their unfair share of your mobile device, content, service dollar (or respective currency). Heck in a year or two we'll even have all the bandwidth to provide the level of service you expect and they're promising. Sure folks are talking about a ton of professional video but it will be a lot of personal/family photos/video across the bandwidth. As they say the service will be good and sure it's a little expensive. That's where mobile advertising comes into play and man agencies/companies are all over a targeted way of reaching/influencing you like a bear on honey. They're moving fast to beat each other to the finish line. Some will never finish the race...so which ones will you bet (invest) your money on?

What kind of service are you offering your customers?
Believe it or not there are a lot of companies out there that exist simply because there is demand for their products. And they grow in times of economic plenty. Some of them even become very big companies simply because there is a high demand for their products. Some of these same companies may mouth the words customer service but in reality lack the problem solving abilities needed to address problems with their businesses as they arise. And in fact many of them become too big to be able to address the customer service or service issue at all.
How to Choose the Best IT Outsourcing Companies
IT outsourcing companies have become increasingly popular at present because these companies have proved that using their services is a great way to save a substantial amount of money while running a business. But because of the many IT outsourcing companies at present, you may face extreme confusion during the selection process. A lot of service providers out there claim to offer the best kind of service, so it is advisable for you to be very careful in choosing so you won't end up dealing with scammers. Bear in mind that choosing the most ideal IT service provider is considered to be the key towards successful outsourcing. Below are some of the most effective tips that can help you out during the process of selection:
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