Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

professional service firm Tagged Articles



Ten Tips For A Good Billing And Collection System
Cash flow is critical to any professional service firm but especially small ones. How do you prevent clients from delaying paying their bills or worse not paying at all? Here are 10 tips.

A Nine-Step Approach For Coaches, Consultants, and Business Advisors to Get All the Clients that You Can Handle
Provides a framework for business advisors to generate business.
Are You a Change Seeker? Make Your Skills Work for You
In terms of your career, are you always on the move? Do you quickly tire of repetitive tasks and working with the same people day in and day out? Do you jump from profession to profession, industry to industry, and job to job? If so, you are a change seeker.

Other professional service firm Related Articles

“Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms”
Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach.

“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm. How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.
Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
Professional service firms are still struggling when it comes to increasing their professional fees & improving their performance. Too many firms are doing business basically as outsourced labor & getting paid strictly on number of hours of billable time plus expenses. The missing ingredient is not getting paid for the “value” they are providing to the client, which should always exceed the cost of the billable time. Some readers are already saying that this billing on “value received” will not work & will not be accepted. With that being said, I will attempt to outline some strategies that I believe will enable a professional services firm to increase their professional fees and improve their performance. Your Strategic Thinking Business Coach offers the following strategies:

Online Marketing For Service Businesses
I know… you have a service-based business, or a professional services firm, and you probably don’t like the idea of marketing (or advertising, or selling). In fact, many service providers, professionals, and technical specialists think that if they need to promote their business to get clients, they can’t be very good. After all, successful businesses are built on word of mouth and referrals, right? And that should be enough to make you a success.
YOU CAN LEAD A HORSE TO WATER BUT YOU CANT MAKE HIM SELL OR CAN YOU
By Mike Schultz and John Doerr Recently, we presented to a group of firm leaders across a range of service areas on how to sell professional services. During the Q & A session, one leader of an engineering firm asked, “This is all great stuff, but how do you get them (my engineers) to sell? I mean, I have tried everything, but they still would rather do just about anything but sell.” Well, short of walking around with a large stick and a menacing attitude, we suggest you will inspire more of the professionals in your firm to sell by helping them get into the right frame of mind to become a rainmaker. It is not just a question of telling them to go out and sell; you need to take care of the following six areas to get the activity you want.

AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

THE THREE R’S OF SERVICE BRANDING: REACH, RECOGNITION, AND REPUTATION
By Robert Croston Think about your most recent branding campaign. Were your television ads as successful as you'd like them to be? Perhaps the billboards didn't create the recognition that you were looking for, but your online ads on Yahoo! and AOL worked quite well. Did you pick the right professional athlete to represent your firm's services? If you're reading this far, and you work at most service businesses, you probably think I'm nuts. You don't do any of this. Well, maybe you're a big firm and you do (kudos to you), or you've tried something here and there. But in most of our service business realities, advertising-as-a-primary-branding-vehicle is not the norm. And it shouldn't be.

GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

7 Secrets to Creating Client Referrals
Ask the proprietor of a professional service firm where they get their business from and most will tell you that over 80% of their business comes from word-of-mouth referrals. What is astounding is that most professional firms do not have active referral strategies. Now while devoting 80% of your marketing budget to referrals is a bit far fetched there are seven killer strategies that don't cost the earth to boost your business.
Ten Tips For A Good Billing And Collection System
Cash flow is critical to any professional service firm but especially small ones. How do you prevent clients from delaying paying their bills or worse not paying at all? Here are 10 tips.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Download a template or see a lawyer?

Here's a great ROI
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.