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Free Martketing Tips for Retailers
We’ve talked about promotions and upselling and plenty of other ways to increase your sales and improve the customer experience, but how do you get them in the store without spending a fortune on marketing? Follow these tips to get free marketing exposure for your retail store.
Creating a Sales Culture
One of the challenges that many companies face is to create a sales culture when the existing culture is more orientated to customer service and account management.
Marketing Advice - 5 Steps to Get Your Marketing Unstuck
Do you get confused over which marketing strategies to use? Ever wonder what you should be doing first? Recently one of my clients was stuck without any purposeful marketing strategies. Remember: No marketing = no control over the future of the business. So how did I get their marketing unstuck?
THE POWER OF THE MARKETING PYRAMID
By John Doerr “All animals are equal but some animals are more equal than others.” - George Orwell, Animal Farm 1956 Imagine this scenario: you are at a professional services firm that has just come off a fairly good year of growing revenue and profits. You want to continue this growth going into the coming year and have decided you are finally going to take some of these profits and invest in marketing. You have accumulated a list of 1,000 clients, former clients, and prospects to target. Everyone turns to you and asks, “Well, how are we going to invest our hard-earned profits?”

THE TEN COMMANDMENTS FOR SHORTENING YOUR SALES CYCLE OVER TIME
By John Doerr It usually takes a long time to find a shorter way. ~Anonymous I spend a good percentage of my time selling. I also teach selling to professional service providers. And one issue that comes up time after time is, "How do I get prospects to buy faster? Why don't people respond to my proposals, my calls, my emails, or me? How do I shorten the sales cycle?" My flip answer, "Have more in the pipeline at all times, so the sales cycle just seems shorter." Of course, that rarely makes anyone feel better. So based on our research and experience, here are my Ten Commandments to Making the Sales Process Move More Quickly.

IS THERE ANY VALUE IN YOUR VALUE PROPOSITION FIVE TIPS FOR COMMUNICATING THE REAL VALUE OF YOUR SERVICES
By John Doerr Are You Different? In the course of my work with all manner of professional service firms, I hear a very common lament. “We are becoming a commodity. The prospects just seem to buy on price. We are really good. How can I possibly separate myself from the crowd?” My usual response is, “What can make you special? Why are you different?”

WHATS MISSING FROM SERVICE FIRM MARKETING STRATEGIES
By Mike Schultz Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50 page document that would get an “A” in any business school class. Some firms might give you a few pages on the tactics they plan to implement by month or quarter. Many firms would say, “Marketing strategy? We're working on getting it down on paper this year.”

THE SEVEN DEADLY SINS OF PROFESSIONAL SERVICES MARKETING AND HOW TO AVOID THEM
By John Doerr The science and art of professional services marketing have come a long way in the last few years. It is no longer impossible to find examples of marketing efforts planned well, executed well, and measured well. Yet, in spite of these great strides, I continue to see the same marketing sins committed over and over again to the detriment of the firms and the people steering the marketing ship. What’s frustrating about these sins is that they are all made by intelligent people who have the good sense and ability to avoid them.

Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
Professional service firms are still struggling when it comes to increasing their professional fees & improving their performance. Too many firms are doing business basically as outsourced labor & getting paid strictly on number of hours of billable time plus expenses. The missing ingredient is not getting paid for the “value” they are providing to the client, which should always exceed the cost of the billable time. Some readers are already saying that this billing on “value received” will not work & will not be accepted. With that being said, I will attempt to outline some strategies that I believe will enable a professional services firm to increase their professional fees and improve their performance. Your Strategic Thinking Business Coach offers the following strategies:

Other professional service firms Related Articles

“Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms”
Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach.

“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm. How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.
Strategies To Increase Fees Performance From Your Strategic Thinking Business Coach
Professional service firms are still struggling when it comes to increasing their professional fees & improving their performance. Too many firms are doing business basically as outsourced labor & getting paid strictly on number of hours of billable time plus expenses. The missing ingredient is not getting paid for the “value” they are providing to the client, which should always exceed the cost of the billable time. Some readers are already saying that this billing on “value received” will not work & will not be accepted. With that being said, I will attempt to outline some strategies that I believe will enable a professional services firm to increase their professional fees and improve their performance. Your Strategic Thinking Business Coach offers the following strategies:

WHATS MISSING FROM SERVICE FIRM MARKETING STRATEGIES
By Mike Schultz Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50 page document that would get an “A” in any business school class. Some firms might give you a few pages on the tactics they plan to implement by month or quarter. Many firms would say, “Marketing strategy? We're working on getting it down on paper this year.”

IS THERE ANY VALUE IN YOUR VALUE PROPOSITION FIVE TIPS FOR COMMUNICATING THE REAL VALUE OF YOUR SERVICES
By John Doerr Are You Different? In the course of my work with all manner of professional service firms, I hear a very common lament. “We are becoming a commodity. The prospects just seem to buy on price. We are really good. How can I possibly separate myself from the crowd?” My usual response is, “What can make you special? Why are you different?”

The Challenge of Change for Law Firms
An overview of the strategic challenges facing professional services firms, especially law firms
7 Secrets to Creating Client Referrals
Ask the proprietor of a professional service firm where they get their business from and most will tell you that over 80% of their business comes from word-of-mouth referrals. What is astounding is that most professional firms do not have active referral strategies. Now while devoting 80% of your marketing budget to referrals is a bit far fetched there are seven killer strategies that don't cost the earth to boost your business.
Are Your Client Delight Efforts Misplaced?
Doing an excellent job of delivering on a promise of standard, expected, and basic service, according to the article, is much better than trying to over-deliver. The reason: firms rarely can pull off the over the top, unbelievable and unexpected client service that delights. And, most companies lose clients by underperforming on the basic service tenants. So where should we concentrate our efforts?

What Kind of iPhone App Will You Create?
Some iPhone apps are more successful than others. If you're an expert who's positioning themselves as an authority, don't look at the success of apps in general when planning your own, because the sort of iPhone apps that work well for experts - including speakers, trainers, consultants and professional service firms - are special.
Amazon and Apple Have Changed the Publishing Industry
Amazon.com and Apple have changed the publishing industry forever - and that's good news for authors, consultants, professional service firms, speakers, trainers and any other thought leaders. Here's how it used to work...
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