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professional services providers Tagged Articles
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The Abundant Marketing Mindset
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| It seems like every time I conduct a marketing workshop for small business owners about half the crowd admits that they don't really like marketing - it makes them feel like they are self-promoting. This mindset is particularly common among professional services providers. (Yes, doctors, lawyers, and accountants, I'm talking about you.) |
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PROPOSAL WRITING STAY ON TARGET PROPOSALS WITH FOCUS WIN NEW BUSINESS
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| By Mike Schultz
Like a Poor Marksman You Keep…Missing…The Target!
- Admiral James T. Kirk
If you don't know your destination, any road will get you there. When prospects for your services ask for a formal proposal, they are telling you their desired destination: a business relationship with you. And they're asking you to answer the question, “What road do we take to get there?”
Since it's your job to give directions, you want to tell them the straightest, shortest, and easiest route. After all, you don't want them to get lost along the way, or so tired on the path that they give up before they get to the end.
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STAYING TOP OF MIND WITHOUT BEING A PAIN IN THE NECK
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| By John Doerr
“And if you can't be with the one you love, honey, love the one you're with,
love the one you're with, love the one you're with, love the one you're with.…”
- Stephen Stills
Why does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.
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How to Generate New Business Telling People What You Do
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| What do you tell people when asked what you do?
Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the "what do you do?" question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer. |
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How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
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| One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear.
Yes, I said fear. The professional services providers are afraid they will: offend and therefore harm their relationship with a client; fail and not cultivate any new business; be perceived as a “salesman” or a “saleswoman” instead of as a professional; and be placed in a totally awkward and uncomfortable position with their clients.
So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has six (6) suggested “break through” strategies for you to consider.
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Other professional services providers Related Articles
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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
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| Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force.
Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services.
My top ten tactics for marketing professional services are:
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The Abundant Marketing Mindset
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| It seems like every time I conduct a marketing workshop for small business owners about half the crowd admits that they don't really like marketing - it makes them feel like they are self-promoting. This mindset is particularly common among professional services providers. (Yes, doctors, lawyers, and accountants, I'm talking about you.) |
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How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
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| One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear.
Yes, I said fear. The professional services providers are afraid they will: offend and therefore harm their relationship with a client; fail and not cultivate any new business; be perceived as a “salesman” or a “saleswoman” instead of as a professional; and be placed in a totally awkward and uncomfortable position with their clients.
So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has six (6) suggested “break through” strategies for you to consider.
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Online Marketing For Service Businesses
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| I know… you have a service-based business, or a professional services firm, and you probably don’t like the idea of marketing (or advertising, or selling).
In fact, many service providers, professionals, and technical specialists think that if they need to promote their business to get clients, they can’t be very good.
After all, successful businesses are built on word of mouth and referrals, right? And that should be enough to make you a success. |
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Ten Recommended Strategic Actions Needed Prior To Starting Your Professional Services Business
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| Every day there are multitudes of entrepreneurial spirited people who think about starting his or her own professional service business. And of that multitude, there is some lesser number that actually moves forward and starts their own business to provide professional services off various kinds. Your Strategic Business Coach has worked with numerous entrepreneurs in the startup phase of their professional services businesses and has learned some valuable lessons from those experiences. From those “lessons learned,” Your Strategic Thinking Business Coach offers ten (10) recommended strategic actions that you need to take prior to starting your professional services business. |
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STAYING TOP OF MIND WITHOUT BEING A PAIN IN THE NECK
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| By John Doerr
“And if you can't be with the one you love, honey, love the one you're with,
love the one you're with, love the one you're with, love the one you're with.…”
- Stephen Stills
Why does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.
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THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
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| By John Doerr
The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services.
In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments:
Selling conflicts with my values as a professional.
Selling gets in the way of building strong relationships.
You have to have it in your genes - like a used car salesman.
I don't sell professional services - I work with my clients to create the best solutions.
People won't respect me as a professional if I am selling to them.
I can't sell to them. What will they think of me?
It (selling) is not what we do around here.
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Factors affecting the price of PSD to HTML Conversion
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| The need and demand of PSD to HTML Conversion is growing day by day. With this, the number of service providers are also increasing. The prices too are increasing also. There are so many service providers available, but it is for sure that all of them do not deliver quality services. Some of them are freelancers and some are established companies, where as some are just start ups. So, the question arises how to select the reasonable price for the service. |
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Answering Service Providers
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| There are thousands of telephone answering service providers for businesses to choose from as their outsource solution. Though there are many choices, they can be grouped into three categories - large providers, small providers, and those providers located overseas.
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Tender Writing
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| Numerous organisations and institutions require various services and products that they may not have direct access so they need to acquire the services of other companies to provide these goods them. In order for these organisations and institutions to access the best services at the best price, service providers are required to present tenders outlining their services and their costs. Tender writing and proposal writing are therefore vital skills for companies who wish to provide services and products to other organisations and institutions. |
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