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When Strategies Are Not Strategic......
Modern business planning owes it origins to two very different parents.

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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Use the Magic Words in Consultative Selling
At some point in a sales meeting with a client, a professional is expected to offer some course of action. If the professional is focused only on what he or she came to offer the client, there is a great risk of rejection. Using these four questions—we call them the magic words—the professional has a greater probability of closing a sale.
Franchise Industry Reaches out to Veterans
The VetFran program is for our glorious soldiers who are looking forward to a healthy civil life. The participation is voluntary and the member businesses offer various discounts to the prospective franchisees. It is one of the most popular programs of IFA.
Breakdown Breakthrough: Overcoming the 12 Common Professional Crises Working Women Face
Thousands of professional women today are discovering a startling and deeply disturbing truth – that their professional lives are no longer working. Often this realization hits a woman smack between the eyes in midlife, and is experienced as a full-blown crisis. In fact, there are 12 common crises professional women are facing today, all sharing one common theme – disempowerment — the inability to advocate effectively for oneself or move forward in positive, self-affirming and productive ways. Read about new research findings on professional women today which helps women address, and successfully overcome, these personal and professional challenges.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

Sales Training – Top Salespeople Can Learn from Good Soldiers
Salespeople can find sales lessons from good soldiers. A most appropriate time to reflect about this is Veterans Day, celebrated in the United States and around the world with different names on November 11th. What can a salesperson learn from top characteristics of good soldiers?
How to Stop Suffering From I Hate to Sell But I Need to Pay My Bills
As a sales professional, small business owner or service professional have you ever suffered from either or both of theses thoughts? I hate to sell, but I need to pay my bills. Boy, if I could only do what I love to do. A recent survey of 135 business consultants, executive coaches ad professional facilitators revealed these exact thoughts. Read on to learn the answer to this dilemma.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Sales Coaching Tips
Sales is often considered the battle ground that business is won and lost one. Having an effective sales team is a must. Like soldiers- your sales people will have to brave many challenges to overcome possible customer issues and make the sale final. Unlike soldiers though they have the handicap of having to perform up to a customer's standard and they aren't allowed to shoot anyone. There might be a need for some sales coaching tips to help any sales person sharpen their skills, review basics and capitalize on strengths.
Recruiting America's Military Elite to Lead Your Organization
The value that transitioning military leaders bring to civilian organizations is quickly becoming a highly sought after asset. Unlike their business contemporaries, America's military elite have already headed up a team comprised of their fellow soldiers, for whom they are directly responsible. Discover how recruiting former military leaders can inject your organization with incredible knowledge and skills.
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