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Do Wedding Bells Cause Last Name Hell?
How much of your professional reputation is tied into your last name? Read on for some factors you should consider, and what other working women decided to do, before changing your last name when you get married.

Other professional standpoint Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

What’s YOUR Sustainability Blueprint?
How to authentically take inventory of your business from a sustainability standpoint and using it to better promote your business. This article explains the importance of authentic sustainability practices, not doing what is known as "greenwashing".
How Should I Present Myself By Picking The Right Name for Your Business
This article explains how to name your business, keeping in mind that your business name needs to work from a marketing standpoint.
Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
Precision Practitioners | What Distinguishes a True Master
Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers. From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.
Lesson #4: “We focus a lot on culture”
“Watching Ev really sink his teeth into the role of CEO, take it very seriously,” says Stone. “He very genuinely wants to innovate – not just from a product or technology standpoint, but from a company standpoint. For me, I’ve learned about what it means to focus on a culture, to build social responsibility and the idea of a company as a super-organism.”
Don’t Make This Sales Management Mistake
You need to set the tone and set out a vision of where you want the team to head, over-performance from a sales performance standpoint. As far as leading and motivating, it comes down to individual tactics and techniques that you need to use with each one of your sales people because they are all motivated by different forces.
Personal Branding: Make Your Business Card Stand Out
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?
So, You Want to Be a Writer? Read This First.
Neil Strauss has written six New York Times bestsellers and is a contributing editor for Rolling Stone magazine. From the standpoint of most aspiring writers, he’s reached the pinnacle of success.
Let’s Talk About Flooring
While tile of all sorts is often attractive and wears like iron, for real estate investment purposes, is too costly and cannot be completed in one day. It often involves 1 or 2 return trips. From both a labor and material standpoint, tile is prohibitive and (in most cases) I don’t recommend it for the investor.
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