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A Great Book Week
One of my favorite things about going dark for a week is that I get to consume a bunch of books. Since we’ve been back from Alaska, my reading pace has been slower than normal, so it was nice to have plenty of uninterrupted time to lay on a couch and read. I usually manage to read a book a day on vacation - this time I only gobbled down five. All but one was great.

Other professional story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Story Telling Can Increase Sales
Are you a sales professional who is seeking new ways to increase sales? Have you considered the impact of story telling?
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

The Best News
Story about a PGA Professional and his winning attitude.
Cancer Conqueror Speaks to Inspire
This inspiring story of Professional speaker and author Matt Jones. On September 11, 2002 Matt received a life changing call from his doctor telling him, "you have cancer." After going into remission the cancer came back twice and would spread to his brain. After slipping into a semi-coma doctors did not think Matt would live. Against all odds he recovered. From that experience Matt was inspired to share his story with others.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Why employers need to perform employment screening background checks on attorneys, doctors and other regulated professions
A story “ripped from the headlines:” demonstrates why law firms need to perform background checks on lawyers and provides valuable lessons on the value of due diligence in hiring in all regulated professionals. Just because an applicant has a professional license does not mean an employer should let their guard down. Even if employers believe that when hiring regulated professionals there is less chance a background check will reveal something negative, the harm a professional can do is substantial.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Does a picture really tell a thousand stories?
When it comes to PR the importance of having a good image to support your story is often underestimated so when gauging what’s needed and how it should look, how do you decide when to blow the budget on a professional or instead settle for a DIY job?

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