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The King of the Ring: Vince McMahon is Born
“I don't know who the hell I am, I don't know what I want, except, I've got an insatiable appetite for life, and I want more, more, more!”

Lesson #2: Even a Serious Business Needs to Be Fun
“In a word, it's fun,” says McMahon. “Every night is Saturday night for me. This isn't work. When you can entertain millions and millions of fans all over the world, that's a great sign, a great thrill, as great as it gets in business.”
Wrestling With Success: McMahon’s Climb to the Top
“A cover, a count and a win,” says McMahon. “I always win.”

Other professional wrestling Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Lesson #5: Trust Your Gut
When Cowell first started out at BMG, he wanted more than anything to produce a hit and prove himself to be a valuable contribution to the company after years of rejection by the industry. Oddly enough, he decided to look in the direction of professional wrestling. His colleagues thought he was crazy, but Cowell had a hunch that if young boys would pay to watch professional wrestling and buy all the related merchandise, they would surely also buy a WWF-themed record sung by the superstar wrestlers themselves.

Lesson #3: Your Work Ethic Is Your Most Important Asset
“I'm not too good at lying still in the sun,” says McMahon. “I have to do something with my mind, or I'll get in trouble.” By all accounts, McMahon was obsessed with wrestling since he was a little boy, and he continues to be just as devoted a fan today. It is his passion for his work that allows him to maintain the strong work ethic that he has, working long after his competitors have already gone to sleep.

Lesson #5: Be Clear About Who You Are
“When you think about it, you should compare the World Wrestling Federation to other major entertainment companies or motion picture studios,” says McMahon. “We are Hollywood. We're entertainment, and that's what the World Wrestling Federation is all about.”
Wrestling
Recently I did something that was totally out of character for me. I always talk about taking chances - whether in business or in life -- and this time I really took a big one. I agreed to take part in a huge WWE wrestling extravaganza, headed up by an amazing man named Vince McMahon. He can put on a show the likes of which I’ve never seen.
THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

Should You Give Away Information or Charge for It?
Should you give away information or charge for it? This is the question that many marketers find themselves wrestling with. It can be difficult to make this decision; however, you do need to realize that there is a very fine line between the amount of information you can give away and the amount of information that should be saved for people who are willing to pay for it.
Content Everywhere…In What Form, What Format?
Photo and video content is everywhere. It is rapidly becoming the leading form of communications, information and entertainment. Where is the technology going? What lies ahead? We spent two days at the 6Sight Conference in Monterey listening and learning about what consumers want (or think they want) and issues hardware/software producers are wrestling with. Cameras, camcorders, camphones and more...see what is behind the curtain.

Tracking & Diagnosing Sales Performance
One of my clients was recently wrestling with a common business challenge - a contracted professional salesperson who was not delivering results. She was uncertain about the correctness of insisting on a report of his activities because her initial request had been met with, "I don't have time for that. I'm busy getting out there seeing people. What do you want: Sales or reports?" Like most "half truths" this one caused her some angst: She did want sales; activities were not what she was paying for - but the arrangement wasn't working, and she could not see why.

Become the Star You Are Meant to Be
You want more out of life than just a job. Whether you work for a large company, a startup, a nonprofit, or you are an entrepreneur, you want to be a star; a complete and total personal and professional success. But professional success is complicated and may be elusive. To achieve professional success and become the star you are meant to be you need a professional success blueprint.
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