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How to Get George Bush or the CEO of Google on the Phone
The below article, titled “Fail Better” and written by Adam Gottesfeld, explores how I teach Princeton students to connect with luminary-level business mentors and celebrities of various types. I’ve edited it to be shorter and clearer in a few places.

Other professor ed Related Articles

Frame or Be Framed
George Lakoff is a professor at U.C. Berkeley Linguistics Department. He’s written a book called Don’t Think of an Elephant His message in this interview concerns how Republicans appear to be good “framers” and Democrats are lousy ones. Here are two questions from the interview:
"The Banality of Heroism"
My Stanford psychology professor, Dr. Philip Zimbardo, and Zeno Franco, a Ph.D. candidate in clinical psychology at Pacific Graduate School of Psychology wrote a terrific article called “The Banality of Heroism.”
Can Emerging Markets Follow China's FDI Growth Recipe?
China's ability to attract massive amounts of foreign investment does not derive entirely from its economic growth rate or the size of its population, observed Stephen J. Kobrin, Professor of Multinational Management, The Wharton School, University of Pennsylvania, USA. Rather, China leads the developing world in liberalizing its foreign investment policies, he noted. Felipe Larra Bascu Professor of Economics, Catholic University of Chile, Chile, challenged this view, saying he believed that it was China's large marketplace, high growth rate and low costs rather than its investment policies driving FDI. Between these extremes, Paul A. Laudicina, Managing Director, A.T. Kearney, USA, said that interviews with his firm's clients revealed that it was both the size of China's marketplace and its policies that were luring investment.

The Power of Action
I was recently invited to be a guest lecturer for an entrepreneur class at the University of Cincinnati. In the question and answer portion of the program, the professor ask me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION.

Is Your Godfather An Angel?
The traditional stereotype of the innovator is that of an eccentric, slightly unworldly Absent Minded Professor, so caught up in the beauty he finds in his work that he neglects everything else around him.
"The Bonk Approach to Testing"
Here's a unique approach to testing your staff at the end of a course or period of study and named after Professor Bonk.
Automatic Renewal
As one professor of a University business school said, "Leasing is a global industry, and one assumes that people qualified in matters of finance unnderstand how the industry works."

Howard Gardner talks about thought leadership and 'good work'
Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and universities. In 2005 and again in 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. The author of 25 books translated into 28 languages, and several hundred articles, Gardner is best known in educational circles for his theory of multiple intelligences.
Effective Leadership - What is the secret?
Taking a look at a unique leadership development course developed by HBS professor and authors Werner Erhard, Michael C. Jensen, Steve Zaffron, and Kari L. Granger.
The 12 Beliefs of Good Bosses
12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses, which we share here.
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