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promise 3 Tagged Articles



Wonderful and Horrible Advertising
Because more marketing funds are invested in advertising than in any other weapon of guerrilla marketing, and because an embarrassingly huge amount of that investment is just plain wasted, marketing guerrillas know home truths about copy, graphics, what makes commercials good or bad, and why so much advertising fails.

Dads Working From Home presents question #9: Is this legit?
Sometimes you so badly want to believe the hype, you mute your BS detector.
My top 10 tips on doing your own PR
PR doesn’t just have to mean press releases. There’s loads you can do both on-line and off-line that can help your PR campaign…and some of it means that you don’t even need to speak to a journalist. Here’s my top 10 tips on putting together a low-cost PR campaign:

Other promise 3 Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
Characters Welcome USA Networks new branding initiative
A brand is your promise. How you keep it means everything.
Sales Success Tip-Make 2007 Your Best Yet
It is that time when many begin looking toward the new year for its promise and hope of success. Here's how to make it more promise than hope.
Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Learn the Six Guaranteed Steps to Successful Website Development
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.
So I Got Mad and Threw It Away!
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

Broken Promises
How do you react when people promise to do something - and then don't?
How To Avoid Stress in Covenants & Conditions in Lease Agreements
When parties enter into a lease agreement there are generally numerous promises flowing from both the landlord and the tenant. For example, the lesser may promise to deliver possession on a certain date while the lessee may promise to pay $150 dollars as a cleaning deposit before the end of the first month of occupancy. There is one simple way to avoid possible conflict later on is discussed by this author.
Reap Rewards with the Right Reputation
We’ve all heard the old cliche, “Under-Promise and Over-Deliver”. It’s easier said than done, isn’t it? Today, in these challenging economic times, many people tend to promise prospective customers more so they perceive the value as better than what a competitor can offer. Those same people also enjoy over-promising to make themselves feel more valued. Do they not think these actions will come back to haunt them? The overall point I’d like to make today is that we cannot build a reputation for ourselves or our company by what we say we can do. We build good reputations by delivering what our customers need.

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