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Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

Other promise consumers Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
Sales Success Tip-Make 2007 Your Best Yet
It is that time when many begin looking toward the new year for its promise and hope of success. Here's how to make it more promise than hope.
Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Learn the Six Guaranteed Steps to Successful Website Development
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.
So I Got Mad and Threw It Away!
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

When The Customer Won't Pay
As the recession grinds on, more and more businesses and consumers are feeling the pinch. Some businesses and consumers are trying to solve their cash problems by paying their bills more slowly. And, unfortunately, bills from small businesses are often the ones that businesses and consumers think they can delay paying. That doesn't mean your business should accept this as a fact of business life. There are a number of steps you can take to collect outstanding receivables and to get customers to pay on time.
Emotional Economics spelled out by Credit Alliance Group
Credit Alliance Group has been helping consumers with their debts for over 5 years now and have heard the horror stories. How the un-regulated credit card industry is overwhelming the consumers with nothing but interest payments and keeps them drowning in debt. It's an emotional tear jerker listening to the heart wrenching stories from consumers in regards to their debts.
How To Avoid Stress in Covenants & Conditions in Lease Agreements
When parties enter into a lease agreement there are generally numerous promises flowing from both the landlord and the tenant. For example, the lesser may promise to deliver possession on a certain date while the lessee may promise to pay $150 dollars as a cleaning deposit before the end of the first month of occupancy. There is one simple way to avoid possible conflict later on is discussed by this author.
5 Things a Great Logo Design Can Do for Your Brand and Business
Your company logo is one of the most important elements of your brand. It instantly communicates a promise to consumers and evokes emotions. Most people don’t even realize how much a simple logo can do for a brand and business, but as a business owner, you need to understand everything that a great logo design can do, starting with the five things described below.
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