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What If You Hate Long Sales Copy?
You've heard using a long copy sales page will increase your small business' sales and help you land more clients--but what if you groan every time you come across one on the internet? I'll confess, I used to hate long copy too until two factors that changed my mind. Read on to find out what they were--as well as three ways to create a sales page you'll like..that creates results you'll love.

Other promise you the moon Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
Sales Success Tip-Make 2007 Your Best Yet
It is that time when many begin looking toward the new year for its promise and hope of success. Here's how to make it more promise than hope.
Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
120 Billion Reasons to Sell the Yen
Last year, one of the few financial instruments that was headed to the moon was the Japanese Yen. Since then, things in Japan have started to unravel. GDP has declined and exporters are suffering. Shorting the Yen vs the US dollar will prove to be profitable during 2009.

Learn the Six Guaranteed Steps to Successful Website Development
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.
So I Got Mad and Threw It Away!
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

Are You Doing the Moon Walk --- Going Backwards While Moving Forward
The death of Michael Jackson recently was a tragic event. No matter what you thought of Michael personally, there is no doubt that he was one of the most talented entertainers of all time. His singing and dancing talent showcased so effectively by his performance in the video and album “Thriller” will be remembered forever as the Capstone of his career. I, like millions of his fans, mourn his passing. However, the one thing that I remember the most is his invention of the “Moonwalk”. The “Moon Walk” is a dance move that looks as if you are going forward when in reality you are moving backward. Michael made that move famous. His tragic sorrowful death reminded me of that move. The Moon Walk itself brings to mind how many businesses often struggle to achieve success; doing things that are supposed to gain market share and create success.
Creating the Right Conditions for Entrepreneurial Success
A small moon orbiting Jupiter can teach us something about running a business. Are you following through in your entrepreneurial quest?

How To Avoid Stress in Covenants & Conditions in Lease Agreements
When parties enter into a lease agreement there are generally numerous promises flowing from both the landlord and the tenant. For example, the lesser may promise to deliver possession on a certain date while the lessee may promise to pay $150 dollars as a cleaning deposit before the end of the first month of occupancy. There is one simple way to avoid possible conflict later on is discussed by this author.
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