|
|
Like this article? PLEASE +1 it! |  |
|
promotional materials Tagged Articles
|
A.S.A.P. Branding-1, Learn these smart shortcuts to branding your business quickly and effectively.
| |
| To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your promotional materials. Are you the innovative maverick in your industry? Or the experienced, reliable one? Do people choose your product because of its quality--or because of its price point? You can't be all things to all people, so you have to decide just who you are. Strategically pinpointing your niche in the market will simplify all your branding efforts. Every visual aspect of your brand should consistently point in the same direction. But when you're first starting out, how can you do this quickly and cost effectively? |
|
|
Matchmaking 101: Creating Sales Tools That Build Your Brand
| |
| If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand?
In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.”
Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:
|
|
|
Success Stories Boost Branding
| |
| Whether your business is local (like a home remodeler) or global (like an online specialty retailer), you can make a tremendous brand impression by telling stories-real-world stories illustrating how your business has benefited customers. |
|
|
Global Branding Starts Here
| |
| Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences. |
|
|
What to Do, What to Avoid: DIY Logo Design Checklist What Not to Do When Designing It Yourself
| |
| Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you “should do” – like “know your audience”, and “say it with pictures.” Now, I’m not saying that’s bad. That’s great. But you should also know what NOT to do. That’s what this article is about. Specifically, it’s about what most do-it-yourselfers are TEMPTED to do but shouldn’t.
|
|
|
Logo Design & Your Favicon: Spotlight Your Brand Online
| |
| By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.” |
|
|
Business Identity Secrets
| |
| A few years ago I owned a toy company. At the time, I heard an interesting philosophy on packaging: that you should design your toy’s package so artfully that when children opened it and touched your product, they were just a little disappointed. Maybe this sold more toys in the short run, but I can guarantee it didn’t in the long run. Because when perception trumps reality, your brand is the loser. |
|
|
Niche Branding
| |
| It is a common misconception that if you’re not casting a wide net with your marketing, you’re leaving money on the table. Actually, the opposite is true. It’s more expensive and usually less profitable to sell a range of products to a wide audience. Furthermore, if your product or service is too similar to a competitor’s, price will always be an issue. When price is your only point of comparison, it’s tough to build a successful brand – especially if you are a small business. Targeting a niche market is a great way to avoid these issues. But how do you find the right niche? |
|
|
More Mileage from Branding
| |
| Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these: |
|
|
Personal Branding Tips
| |
| A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success. |
|
|
Does Brand Imitation Work?
| |
| To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.
|
|
|
What's Your Brand Image ROI?
| |
| If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business. |
|
|
What Are Your Words Worth
| |
| Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely? |
|
|
The Secret to Sales Success and 5 Key Reasons Why This IS So Important
| |
| Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success. |
|
|
Do You Know Who Your Customers Really Are & How to Reach Them?
| |
| People need to know you, like you and trust you to do business and at the same time, your message must truly be crafted to connect with them and motivate action. |
|
|
Branding and Business Identity - Image is Everything!
| |
| How the public perceives your brand and the experience they have with you all comes down to what your image is comprised of. |
|
|
5 Tips For Successful Online Press Releases
| |
| Press releases are a great way to share with the world what is going on with your business. There are however, some guidelines you should follow to avoid making your press releases too “salesy”. Follow these 5 tips and you’ll be on your way to press release success in no time. |
|
|
Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
| |
| Do you know what people read first - practically EVERYTIME they read your copy? |
|
|
Headlines -- 3 Tips to Writing Headlines That Make the Sale
| |
| Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started. |
|
|
Promoting Your Home Business Start Up
| |
| One of the biggest questions on any entrepreneur's mind when starting a home based business is usually how to attract people to you and the product or service you have to offer. |
|
|
Do Your Need Your Own Website To Do Affiliate Marketing Online?
| |
| Affiliate marketing is an easy and very popular way to get started on the internet mainly because you do not need to create a product of your own and you are provided with an affiliate website. However, is this enough or should you have your own website and start an online affiliate home business of your own? |
|
|
The American Dream, Part II of II
| |
| This is part II of a two part article. The first part looks at the questions a prospective business owner must consider when pursing "The American Dream".
In part II we will compare buying a franchise or existing business to starting a business from scratch.
|
|
|
List Building – Using The Power Of Article Writing.
| |
| After looking after your customers, list building should be the most important business task that you undertake. Without customers you are lost. With repeat customers you are more profitable. Your list is so important that a large responsive list can be place on your balance sheet. So how can you build your list using article writing? |
|
|
Build Your List Quickly – Be a List Building Tiger!
| |
| Everyone says “the money is in the list”, but how do you build a large responsive list? Remember the TIGER. With an opt-in mail list, the emails you send containing your promotional materials such as newsletters, catalogs and marketing media are more likely to get through. So what is this TIGER? |
|
|
The Power of Social Networking to FastTrack Your Success
| |
| Will Newman explains how to get recognized as an expert, nurture, promote or expand your success by harnessing the power of social networking. |
|
|
POWER Points to Ask BEFORE You Write a Single Word of Copy
| |
| Do you really know where to start when you're writing promotional copy?
When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process.
There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.
|
|
|
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
| |
| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
|
|
|
Connect With Customers & Prospects on THEIR Terms to Increase Sales
| |
| Are you really speaking to your customers in ways that connect them to your products and servcies?
Undoubtedly you offer a product or service to your customers or potential customers. Have you seriously taken time to consider how you or your business benefits your clients?
If you haven’t done this lately, take a moment to consider your customers. It’s super important.
Your marketing content should be all about what your product or service will do for the consumer. One of the most common mistakes made in marketing, advertising and promotional materials is not focusing on the features and benefits of a product or service and HOW they directly benefit your core audience or target market. |
|
|
Cheap Small Business Opportunities For The Stay At Home Mom
| |
| Many families these days find it necessary to have two incomes, but when families have small children and choose to have one parent stay at home, it can be tough to make ends meet. Here's an in-depth look at some great home based businesses that are perfect for stay at home moms. |
|
|
Compelling Brochure Copy - The Basics
| |
| Effective brochure composition requires more than (just) compelling design. In planning your promotional materials, you need to pay as much attention to content as you do to visuals - and vice versa. Just as you’re hiring a professional design firm to compose the visual elements of your brochure, so should you consider hiring a professional copywriter to assist in optimizing the verbal messages you want to get across. That said, nobody knows your business better than you, and if you are going to undertake your own copywriting, there are a few basic points you should consider. |
|
|
10 Tips to Keep Your Mobile Office Ready for "On the Go"
| |
| If you work in an industry that requires you to work out of your vehicle, make sure you can find what you need in a flash. There are many mobile work centers available to purchase, or you can simply use zip lock bags and store pens, stapler, paper clips -- whatever you need to do work on the road. Here are 10 tips to keep your mobile office ready for "On the Go." |
|
|
Ways To Earn Extra Income Online From Home
| |
| Many people who are looking for ways to earn extra income online may discover it is not an easy task finding the right opportunity. They will have heard of scam artists, read the false claims and promises out there on the internet but are not sure which opportunity to choose. |
|
|
Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
| |
| Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business. |
|
|
Recommendations
| |
| This report recommends that SUM reorient MicroStart to focus more clearly on finding and supporting organizations that have good potential to become major providers, while reducing the proportion of its resources devoted to low potential organizations. |
|
|
Find the right coach
| |
| You’ve heard about coaching or met people who have found coaching beneficial. You’re not quite satisfied with your life in some way but either you can’t see how to improve it or you know what needs to be done but can’t quite get started. You know that if you feel great about your life you’ll have more to put into your business and you’ll get more from it. You understand that coaching could help you sooner rather than later but how do you find the right coach?
|
|
|
Competitive Analysis
| |
| Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help: |
|
Other promotional materials Related Articles
|
How To Set The Just Right Tone For Your Self Promotional Marketing Materials
| |
| Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. |
|
|
A Well Managed Suite of Business Materials
| |
| When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success. |
|
|
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
| |
| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
|
|
|
Promotional Mugs – An Everyday Item
| |
| The promotional mugs are one of the most effective and inexpensive corporate promotional products. No matter whatever your business is, these promotional mugs suit your promotional requirements. Over the years these mugs have proved to be a leading promotional product. They have become a popular promotional gift for both the corporate audience and the non corporate audience. |
|
|
Headlines -- 3 Tips to Writing Headlines That Make the Sale
| |
| Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started. |
|
|
A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
| |
| This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement.
Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI). |
|
|
Matchmaking 101: Creating Sales Tools That Build Your Brand
| |
| If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand?
In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.”
Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:
|
|
|
The Secret to Sales Success and 5 Key Reasons Why This IS So Important
| |
| Are you wondering why your promotional and marketing materials don’t pack the punch you had hoped they would? Keep reading to learn the secret to sales success. |
|
|
Tape Measures are your Best Friends for Advertising:
| |
| Some promotional items can get boring and repetitive at times. However, promotional tape measure gives you the needed out of the box and fresh new touch to your ad campaign.
It is a new addition to the promotional brigade. Ordinary promotional items include key rings, mugs, pens, diaries, calendars and conference badge holders. These promotional techniques are being used repeatedly and have reached a point of saturation. They even fail to stimulate any response from old as well as prospective clients.
|
|
|
Trade Show Marketing Made Easy With Promotional Products:
| |
| Improve trade show booth attendance with promotional product giveaways. Promotional products are the latest trend that companies have been using to market their products. Many companies to cut down on their advertising costs use it. You can give these promotional products as a token of appreciation to your employees too. To strengthen the relationship with your clients, you can use logo products and corporate apparels as promotional products. |
|
Featured Article
by: 
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Making Money Blogging Can Be Tons Of Fun 
Original Footage Vs. Digital Video Copies
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.