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Science of Staffing: LARGE Events (Pt. 2)
Since it’s impossible for a field marketing agency rep to be present at every single program, you must make sure your Leads, managers and/or FMM are communicating effectively.

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Good Leaders Must Be Good Followers
Modeling good behavior is the best leadership tool you own. Are you modeling behavior you want others to emulate when they follow you?
Promotional Mugs – An Everyday Item
The promotional mugs are one of the most effective and inexpensive corporate promotional products. No matter whatever your business is, these promotional mugs suit your promotional requirements. Over the years these mugs have proved to be a leading promotional product. They have become a popular promotional gift for both the corporate audience and the non corporate audience.

A Guide to Creating a Direct Mail Campaign incorporating Promotional Products
This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI).

The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

Tape Measures are your Best Friends for Advertising:
Some promotional items can get boring and repetitive at times. However, promotional tape measure gives you the needed out of the box and fresh new touch to your ad campaign. It is a new addition to the promotional brigade. Ordinary promotional items include key rings, mugs, pens, diaries, calendars and conference badge holders. These promotional techniques are being used repeatedly and have reached a point of saturation. They even fail to stimulate any response from old as well as prospective clients.

Trade Show Marketing Made Easy With Promotional Products:
Improve trade show booth attendance with promotional product giveaways. Promotional products are the latest trend that companies have been using to market their products. Many companies to cut down on their advertising costs use it. You can give these promotional products as a token of appreciation to your employees too. To strengthen the relationship with your clients, you can use logo products and corporate apparels as promotional products.

Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered?

How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.
RFP Response: What Clients Want in RFPs
When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.
Finding Your Marketing Match: How to Hire the Right Marketing Company
Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner.

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