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Lesson #5: Marketing Does Not Need To Mean Spending Millions
Conventional wisdom says that no company can stay at the top by competing on price alone. But, Sinegal has managed to become the envy of entrepreneurs the world over. He has been able to create a billion dollar business without spending millions of dollars in marketing. How did he do it? How has Costco risen to become the retail giant that it is, without hundreds of radio, television and print ads telling us it is so?

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Surviving A Tough Economy Requires Focused Workers
The unemployment rate now exceeds 9% and workers are scared. If a member of their family has not lost their job, they know someone who has. If they're lucky to still have their job, they may have had their pay cut, hours reduced, or seen their retirement fund evaporate. It's ugly and though we may be seeing faint signs of recovery, job losses are expected to hit 10% before we escape this economic calamity. Surviving in a tough economy requires a two-prong approach-addressing the immediate crisis, while positioning your organization for the long-term. Too many managers sacrifice their future by simply focusing on today.

Why You Need More Visibility - and How to Get It!
Smart women navigating the current challenging marketplace know that moving forward in their careers, in their own businesses or inside their organizations is about creating strong visibility. But it doesn’t happen all on its own. In fact, there is a three-prong strategic plan to help raise your visibility, especially around those who matter.
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