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Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

Other prospecting letters Related Articles

Sales Management, Prospecting, and a Sense of Urgency©
Prospecting is critical for growth and survival of just about every company that sells a product or service. The person most responsible for overall sales team prospecting performance is the Sales Management team. However, in my experience they just don't have a sense of urgency when it comes to performing their role with respect to Prospecting.
Sales Prospecting
Sales prospecting is very often a salesman's least favorite part of his work as a salesman. I have found this to be the case about the same number of times I have found that the salesman hasn't had sufficient training in how to prospect effectively, and so hasn't been having a lot of prospecting successes. To the degree that the salesman doesn't know how to go about prospecting, and ends up with losses instead of successes, sales prospecting can be a mighty discouraging activity. I have conversely discovered that the more one's ability and successful experiences in sales prospecting grow, the more enjoyable an activity it becomes, and the more willing a salesman is to do it.

Prospecting it is simple only DOING counts
Prospecting may be the most important step in the selling process since it allows all the others. Without Prospecting we can't use our selling skils, order entry skills, or service skills, since we won't have anyone for whom to demonstrate them. However, most sales professionals have weak Prospecting skills. They simply need a Prospecting System. Once they have one, they are set for life.

Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

Don't just sit there, phone someone!
Many sales people dislike prospecting. For some that is face to face prospecting and for others it is prospecting on the telephone. I've identified the factors that make the difference between a successful prospector and a sales person who hate prospecting. Prospecting is a skill. Once you develop these skills, prospecting is easy.
Winning in Prospecting to Increase Sales
Prospecting in business is a word that elicits feelings of joy to dread. After all, many small business owners to sales professionals content that prospecting is hard work. For some, they strike more veins of Fool's Gold are hit than the real gold. So if the rewards from your prospecting efforts are not where they want to be, what are you doing to change the results?

Practical Tips for Making Prospecting a “Win-Win” Proposition
Of all the competencies associated with superior sales skill, prospecting is the weakest link. Most salespeople despise prospecting. "I'm too busy," "I don't have any prospects," "I've tried and that doesn't work" are just a few of the excuses you hear or may have said yourself. Yet effective prospecting is a vital part of successful campaigns to gain new business. Becoming a master prospector can spell the difference between being a merely competent salesperson and a stellar one. So what holds us back and how can we succeed more often? The reality is most salespeople fear prospecting because they are set up for failure.
Sales Prospecting for Sales Results
Are you, as a sales or business professional, getting the results you are looking for from you sales prospecting strategies and techniques? Do you have a sales prospecting strategy in place? Do you follow a sales prospecting system or sales prospecting process? If you answered yes to any of the above questions, you are probably considered a successful sales professional. If not, then allow me to share some sales strategies on sales prospecting with you from the internationally proven ABC, 123 Sales Results System, a non-traditional sales process.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
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