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How to Get Ghostwritten Articles About Your Company Published in Trade Journals
There's no better PR than a client testimonial in a trade publication. Find out how to get these case studies published.

Other prospective authors Related Articles

Ten Questions With Jackie Huba and Ben McConnell
Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message. Their first book was called Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. As business advisors and speakers, McConnell and Huba have worked with Starbucks, Microsoft, Whirlpool, Discovery Education, PBS, and the Corporation for Public Broadcasting. They are also the authors of the award-winning Church of the Customer blog.
Differentiation – Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer’s confidence in you!
Book Signings – Do I Sit or Stand?
A book signing can be a nerve-wracking experience for some authors. You worry about how you look, whether you'll sell any books and how people will perceive you. Having a successful signing is all in your approach. There are many authors--experienced or first-timers--who are still asking this question: Do I sit or stand when I'm at a book signing? My answer is: Why not do both? And here's why...

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
What to Do When a Prospective Client Doesn't Respond
It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips.
Franchising - Current Economy Offers Great Incentives
As we approach the new year, many prospective franchisors wonder whether developing a franchise operation is a wise decision with the U.S. mired in a recession. Conversely, prospective franchisees wonder whether purchasing a franchise makes senses given the current economic climate. The quick answer to both...
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

How to Manage the Scary What-ifs of Publishing a Book
All aspiring authors look forward to publishing their book…until it actually goes to press. Then all these fears start showing up. What if no one likes the book? What if I never sell a copy? What if it comes from the printer riddled with errors? Tears, depression, horror-these are common reactions to such a profound moment in life, and even experienced authors feel queasy on publication day.
Do Amazon Rankings of Your Competitors Matter?
Authors often wonder why their Amazon sales ranking goes up or down. The seemingly random ranking system drives many authors to frustration. There’s a new tool that will help authors track their own books and those of others called TitleZ

Winter/Spring 2011 Book Fairs and Book Festivals Authors & Book Lovers Should Attend
Authors can promote their book and meet fellow authors at book fairs. Here’s a list of Winter/Spring 2011 book fairs and book festivals worthy of your attendance.
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