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Why Physicians Need PR
Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.

Plastic Surgery Marketing Strategies - How to Write Google Ads that Get New Patients
On your Google ad have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website...
Is your marketing painful?
Marketing a business (or in my case a health care practice) needs some pain. We need to remind our prospects of why they need to use our services, and give them the option of chosing us. Pretty, pretty marketing just won't do!

Other prospective patient Related Articles

Differentiation – Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer’s confidence in you!
What to Do When a Prospective Client Doesn't Respond
It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips.
Franchising - Current Economy Offers Great Incentives
As we approach the new year, many prospective franchisors wonder whether developing a franchise operation is a wise decision with the U.S. mired in a recession. Conversely, prospective franchisees wonder whether purchasing a franchise makes senses given the current economic climate. The quick answer to both...
DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

Manufacturing Excellence - Inspire, Lead, and Succeed with PATIENCE!
Ouch. I have to admit that patience is probably not one of my better virtues. I also tend to expect that everyone will make decisions at the same speed as I do. As I get older though, I more and more can see the value of being patient with my environment and the people around me. Every person is unique. Every person has his or her own challenges. Every person has a different risk treshold, and every person makes decisions at his or her own speed. If we would be more considerate and patient, we would have better relationships. I want to master everything immediately and I want to be able to do it right away. However, it does not always work that way, and neither should it. Sometimes we get further ahead by practising a little patience rather than paying a high price for making a hasty decision or not allowing sufficient lead-time.

Why Physicians Need PR
Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.

Brain Drain: Why Your Health Habits Matter
The American economy is like a patient with a horrible ailment - it's had a trillion-dollar medical "reform" shoved down its throat. The patient, plagued by plenty of illnesses before Obamacare, might have survived anyway; but now, the prognosis is pretty bleak.

5 HMO Traps To Watch Out For
HMO insurance policies can be a nightmare to manage, let alone understand. Not only are they full of things that the members cannot do, but they are very strict on what doctor the patient can see and when the patient can see that doctor. While this is very frustrating for the patient, there are 5 pitfalls to look out for when dealing with an HMO.

Business Financing: Using Business Seller Financing
When selling a small business, one of the most important things you need to consider is where to find your prospective clients, and how you can attract them to buy your business. Seller financing is one of the things you can offer to attract a wider scope of prospective buyers.
Improve Your Medical Practice
Three Ways E-prescribing Puts An End To The Patient “Waiting Game”
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