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DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

Other prospective patients Related Articles

Differentiation – Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence--yours in yourself and that prospective customer’s confidence in you!
What to Do When a Prospective Client Doesn't Respond
It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips.
Franchising - Current Economy Offers Great Incentives
As we approach the new year, many prospective franchisors wonder whether developing a franchise operation is a wise decision with the U.S. mired in a recession. Conversely, prospective franchisees wonder whether purchasing a franchise makes senses given the current economic climate. The quick answer to both...
Plastic Surgery Marketing Strategies - How to Write Google Ads that Get New Patients
On your Google ad have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website...
The Past, Present and Future of the Association between Celiac Disease and Schizophrenia
Is managing celiac disease also the answer to controlling schizophrenia? Patients, physicians and family members look to continuing research for the answers. Gluten free meal choices continue to help patients manage mental health issues related to schizophrenia. What answers will future research provide?
Why Physicians Need PR
Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.

10+ Ways to Find Clients
The first challenge of most business owners is to find prospects who turn into clients, but how and where to find them can be a puzzler. Unfortunately, there is no magic bullet that instantly generates a slew of clients. What usually has to happen is that we surface a number of suspects (people we SUSPECT may be interested in products and/or services such as ours), and from that pool we find our PROSPECTS, or people who are prospective purchasers if all needs and conditions are satisfied. Finally, when the decision to purchase is made, we have clients (or customers or patients or members or whatever you wish to call them).
Media & Medicine: Developing a Medical Practice Utilizing PR
If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. A physician who is featured in the New York Times or USA Today or on CNN will generally be viewed as an expert, as a leader in his or her field who can be trusted.
When Your Therapist Is Only a Click Away
Since telepsychiatry was introduced decades ago, video conferencing has been an increasingly accepted way to reach patients in hospitals, prisons, veterans’ health care facilities and rural clinics - all supervised sites. But today Skype has made online private practice accessible for a broader swath of patients, including those who shun office treatment or who simply like the convenience of therapy on the fly.
How to Succeed at Work: Does Your FACE Send a Positive Message?
What does your FACE say about you? Are you wearing a face of success? Facial expressions are a part of everyday living that send vital messages to those around us. As a physician who treats many patients who are in pain, I can readily tell how patients feel by looking at their faces. Certainly, when people are in pain, their facial expressions depict how they feel. Literally, their face lets me know that they hurt. What messages does your face send?

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