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To know yourself, know your shadow
It is a common experience. You speak to a friend about some strong negative feelings you have about someone else. Your friend, being a true friend, says, "but aren't you a bit like that too?" You of course don't like to hear this, but it gets you thinking. Maybe you can be a bit like it too. That's a useful admission since it then helps you to manage that characteristic in yourself. This is the sort of self-awareness that is crucial to our growth, to get that the people in our lives are in some way a mirror of ourselves. The concept of the shadow, from Carl Jung, is one of the great insights from 20th century psychology that is invaluable to those of us who seek to build effective relationships with others.

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Word of Mouth
The Psychology of Problem Centered Marketing For most businesses word of mouth is still the best advertising money can't buy. But it can be nurtured.

How To Avoid Discouragement in Sales
This simple psychology will help you get through the disappointments and frustrations of sales: You cannot control the outcome of events, only your input.

Sponsorship – a Wonderful Joint Venture
One of the best Joint Ventures available is Sponsorship. But it takes an understanding of the psychology and dynamics of this win/win scenario to make it work optimally in the interests of both parties.

"The Banality of Heroism"
My Stanford psychology professor, Dr. Philip Zimbardo, and Zeno Franco, a Ph.D. candidate in clinical psychology at Pacific Graduate School of Psychology wrote a terrific article called “The Banality of Heroism.”
"Blink" by Malcolm Gladwell
A good psychology paper. Rating: 4/5
The three types of happiness - are you really happy?
Dr Martin E.P. Seligman, a proponent of positive psychology, has identified three types of happiness.

How the Mind Works: Understanding Your Mental Software
The complexities of the mind have left thinkers, scholars and philosophers baffled for a millennia. For the past two hundred years the field of psychology has sought to understand why we are the way we are but reviled little as to how the mind works. The latest advances in psychology, cognitive science and neuro science have lead to new models and a whole new science of mind has emerged. We now know more than ever before about how the mind works. And when you know how the mind works, changing it becomes easy.
TRUTH IN INTERVIEW - Part I
This is a two-part article. In PART 2: Help is available! The conclusion includes Interviewing This is a two-part article. The conclusion includes Interviewing Tips and Techniques to better identify High Performers. Locus of Control, a 50-year old psychology will be introduced to improve interviewing effectiveness. This behavioral psychology can provide interviewers with insight to the achievement attitudes and behaviors that are present in ALL Top Performers. By using simple interviewing techniques, Locus of Control can add information that will improve the accuracy of distinguishing the High Performers from the Impostors.

Defining Belief
Psychology, as well as other practices relating to human mentality, has long held that belief is the most basic form of conscious thought. The issue of whether belief is actually a mental state remains the subject of debate. Nevertheless, in psychology, before a subject can learn any new information, the belief system must first be addressed. This allows the "proposition", or the object of the belief, to be learned.

A Great Way To Tug On Your Buyer’s Heart Strings
Funny enough, most buyers are much less concerned about everything else once they enter a sparkling entrance. This is part of the psychology of the deal that I teach my joint venture partners. Believe it or not, psychology plays an important role in real estate investment as well.
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