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Web-Marketing Analysis Questionnaire
Your website presentation is how you tap into your audience's subconscious desires. If the feature-benefit approach hasn't yielded the results you want, perhaps it's time to try something different, and that starts with asking the right questions.
When the Going Gets Tough ....
As they say in the classics, the tough get going. More and more frequently over the past several months I have been working with people who have been retrenched. I don’t know of an industry which hasn’t been affected by recent and ongoing economic events. There’s a lot of anger, frustration and blame out there. People who were in what they thought were secure careers with a bright future are suddenly without security and the future seems bleak. Retrenchment packages offered by many employers are only enough to keep people afloat for a few months or, in many cases, a few weeks. And because of this, competition for the jobs that are available is getting more and more intense and the need to get back into work quickly is paramount in people’s thoughts.

The Psychology of Influence or Opening the Customer’s Mind
How do you change the mind of someone who is convinced they are right when they are wrong? How do you keep a customer from not going forward when they object? Handling objections is a master skill of peak performing sales people.

The 16 Most Persuasive Words In The English Language - Part 2
In the last article I covered 8 of 16 of the most persuasive words that we can use. By applying some simple but powerful principles of persuasion understood by very few sales people, you can use these 16 of the most powerful words in the English language. Here are the next 8 words of persuasion.
The 16 Most Persuasive Words In The English Language - Part 1
It is possible to become much more persuasive that you are now, and within a few hours, by applying some simple but powerful principles of persuasion understood by very few sales people.

Other psychological impact Related Articles

Sales Gorillas Carry The Biggest Sticks!
The sales process is face-to-face. It is one-on-one communication at its best, efficient, succinct, and persuasive. It is the correct psychological sequencing and presentation of thoughts and ideas carrying with it, action-oriented impact. It is the ‘how’ of saying something, rather than the ‘what’ we say, and is the essence of building a bonded connection between two strangers meeting for the first time.
How to Create Positive Personal Impact
This article is about positive personal impact. My work as an executive coaching consultant has led me to conclude that people with positive personal impact have three things in common: 1. People with powerful personal impact develop and constantly promote their personal brand. 2. People with powerful personal impact are impeccable in their presentation of self. 3. People with powerful personal impact know and practice the basic rules of etiquette.

What Is All This Talk About Change
However, most people do not like change. In fact, one could say that the only people that like change are babies and the people who work in toll booths or the cashiers at the convenience store! In fact King Whitney, Jr. remarked, “Change has a considerable psychological impact on the human mind...
Rethinking Cognitive Skills Testing for New Hires and Promotions
Hiring managers need to make accurate assessments about the cognitive capabilities of potential new hires and those up for promotion (e.g. handling complex information, identifying priorities, and making effective decisions). A hundred years of IQ testing has, however, distorted the image of cognitive assessment to the point where it has largely gone out of favor. No single score can reflect the complex interaction of cognitive, motivational, psychological and contextual factors that impact on thinking.
Positive Personal Impact
All successful people create positive personal impact. Positive personal impact is like charisma, only more so. People gravitate towards people with positive personal impact. When you create positive personal impact other people want to be around you. They want to work with you. They want to be your friend. People with positive personal impact develop and nurture their personal brand. They are impeccable in their presentation of self. They know and follow the basic rules of etiquette. If you master these three keys, you'll be able to create positive personal impact.

3 Simple Questions to Lead People Through a Change Transition - by William Bridges
William Bridges focuses on the transitions and the psychological changes that lie behind significant organisational change. Bridges draws the important and frequently overlooked distinction between change and transition. Bridges sees change as situational and transition as psychological. He poses these 3 simple questions...
Women and Relationships
Historical and psychological study of women and relationships
FRANCHISE PSYCHOLOGICAL TESTING
FRANCHISE PSYCHOLOGICAL TESTING
Psychology and Leadership: What Does Your Style Say about You?
According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. Traditional notions of leadership only encompass two of these- but every psychological style has a unique approach to leadership. Here, we’ll examine the first two attributes of effective leaders, across the board.
Perceptual Style, Psychology, and Leadership
According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. Traditional notions of leadership only encompass two of these-but every psychological style has a unique approach to leadership. In this article, we’ll examine three attributes of effective leaders, across the board.
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