psychology Tagged Articles

Asymmetry

When we market to someone, we’re looking for a reaction (ideally, a purchase). Just like when we talk to someone, we want them to listen. When we don’t get the immediate reaction, we feel like we’ve failed.

How to Create a Winning Attitude in Your Business

Athletes have a desire to win and the ones who are successful hold a winning attitude. From working in the sports performance arena, staying positive in athletics applies in business too. Company owners can apply the same mindset of professional athletes by using the Neuro-Linguistics Programming and Psychology as tools to create powerful results.

The Psychology of Social Gaming

How the creators of Farmville and Mafia Wars plan for world domination.

Lean, Green Sales with the S.H.A.R.P. Sales TrainingTM System

Increase Profits while Reducing Wasted Time, Energy & Dollars - The Philosophy: By providing sales and customer service agents training, support and direction on a consistent basis, they will feel empowered, motivated and willing to take ownership over their own, as well as the organization’s, success. - The Result: Increased profits and revenue as a consequence of improved customer relations; shortened sales cycles; and reduced employee turnover. - Intertwined with the steps normally associated as part of the sales process, such as developing best practices for win-win solutions, the philosophy and psychology often employed by successful sales professionals will be shared in upcoming articles.

The Caveman Effect

If you wish to understand the dynamics behind superior team performance, you need to understand the psychology that drives human reaction.

Beating the Blame Game

Whom do we blame when we fail? The short answer is "everyone but ourselves." Extensive research in psychology (Jones & Harris 1967, Ross 1977) has shown that when we fail, we tend to attribute the cause of our failure to reasons outside of ourselves: The market was weak. The inputs were poor. The weather was bad.

Rudeness at Work

How important is it to you that people be polite at work? A professor of psychology at West Chester University in Pennsylvania conducted a study all about rudeness in the workplace. Jennifer Bunk found that about 75 percent of workers say they’re treated rudely at least once a year. That can mean anything from being ignored by the boss or hearing snide remarks from coworkers.

Psychology By Any Other Name

I love the book Nudge-the content's pretty good, the title even better! But I hate-literally hate-the title of the genre. Namely, "behavioral economics."

One Economist to Rule Them All? Really? Do We Have To?

Last night on TV Ontario I participated in a roundtable discussion about economists’ culpability in the current financial mess, as well as about its potential for doing anything useful as we try to get out. On the one side, you had Ken Rogoff, arguing somewhat in favor of economics’ continuing credibility. On the other side you had Dan Ariely, arguing against orthodox economics, but in favor of its behavioral variant.

The 6 Perceptual Styles, What We Value and How We See the World: The Activity Style

In the first of a series of articles detailing the 6 innate Perceptual Styles of the Vega Role Facilities Theory, the authors detail the style known as Activity: an active, inquisitive person for whom life is a constantly shifting panorama of opportunities and connections.

The 6 Perceptual Styles, What We Value and How We See the World: The Flow Person

In the third of a series of articles detailing the 6 innate Perceptual Styles of the Vega Role Facilities Theory, the authors detail the style known as Flow: a person who perceives a world of unity and relationships, who trusts in the flow of experience and believes what is important and necessary will naturally emerge in life.

Why Don't "They" See Things the Way I Do? How Perceptual Style Theory Helps Us Understand Social Differences

What accounts for the extreme differences in the way that different people view the same things? According to Lynda-Ross Vega and Gary Jordan, PhD., it’s the 6 different Perceptual Styles innate to different human beings that determine the ways we see the world and what our values are.

The 6 Perceptual Styles, What We Value and How We See the World: The Adjustment Style

In the second of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Adjustments: a keen and thoughtful observer of the world for whom life offers a complexity that can only be known by gathering knowledge and the understanding that comes with it.

The 6 Perceptual Styles, What We Value and How We See the World: The Goals Style

In the fourth of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Goals: a person who perceives the world as a series of tasks that must be completed at all costs, who thrives on challenges and opportunities posed by life’s immediate problems.

The 6 Perceptual Styles, What We Value and How We See the World: The Methods Style

In the fifth of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Methods: a person who sees the world in a rational, matter-of-fact manner, who excels at breaking complex tasks down into a simple, ordered sequence that inevitably achieves his/her goals.

The 6 Perceptual Styles, What We Value and How We See the World: The Vision Style

In the final installment of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Vision: a person who sees the world as a place of infinite possibilities, who excels in using improvised communications to persuade and convince others of the same.

Guaranteed Ways to Get New Clients and Become Very Successful

The new way to get more business is through psychology. I work in the insurance industry and one thing that I have noticed is that many insurance relevant messages never get heard. They’re the wrong messages sent to the wrong target markets.

Effective Managers Understand Psychology

Novice managers often struggle to get the best out of their people because they labor under a one-dimensional view of what motivates their employees. In this article, Leslie Allan illustrates how a little psychology can return huge dividends.

The Three Components Of A Successful Sales Letter

The ability to construct a successful sales letter will increase the probability that your marketing campaign will reach its desired target audience online or offline.

Key Account Sales - More Than Just Important Accounts

Over the last several months I have engaged in several on line disagreements about the importance of asking questions early in the sales process. More than one sales expert has claimed that asking questions violates trust. More than one marketing expert has claimed that asking questions is offensive.

Don't Be a Media Bimbo - Three Rules To Media Communications

Many waste their media exposure with empty words and antics. To actually touch the hearts and souls of your audience you should follow these three rules.

Dealing With Different Personality Types: What M&Ms Teach You About Life

At any given moment, our brains are being exposed to millions of bits of sensory information. What makes this interesting is that each of us filters out different sensors, so we each are experiencing a different “reality,” often without realizing that this reality is unique to us.

The Deficit vs. the Investment in Business

One of the issues that comes up from time to time is the idea of deficit vs. investment. What this means is that a person spends their money at your organization in some way, shape or form. When the person does that, they have made an investment and therefore can be of the mindset that you are now in deficit with them. They have provided you with income so now they have a different access level.

20 Months to a Million

How do you turn $1 into $1 M in 20 months??

How to Reach Your Goals When Network Marketing Prospecting! ~FINALLY REVEALED

Network marketing prospecting is a skill that every network marketer must master if they want to be success. Yet few people are able to do it. Well in this article I've laid out the blueprint to network marketing prospecting. Enjoy this article by Omari Taylor and master the art of prospecting.

Behavior Based Safety - fact or fable

What is BBS and how is it different to behavioural safety? How does behavioural safety evolve within an organisation? How can you know if BBS or behavioural safety will work in your environment?

Make Money Fast Selling! ~GUARANTEE YOUR SUCCESS

Would you like to know how to make money fast selling? There are only a few steps to follow that will guarantee you make money fast selling. An in this article that is exactly what I am going to share with you. Enjoy this article by Omari Taylor and find out exactly how to make money fast selling.

5 Ways To Define Your Success Level

When people think of success, the first thing that comes to mind is having lots of money, money and more money. A few months ago, I wrote an article about LIVING IN A DEAD BODY! This coincides with what is means to be successful. 99.9 and 3/4 of people around the world associate success on only one dimension...financial. However, I can prove to you that there are 5 levels of which one must attain success in order to be considered successful.

Warren Buffett and his Effect on the Stock Market!

When Warren Buffett speaks, people listen. However, when he is misinterpreted or taken out of context his words carry so much weight that they can have a large negative effect.

The new leadership challenge: breakthrough leadership

Leadership Psychology conducts research into breakthrough processes in leadership - follower interactions

It all comes back to confidence

I define personal authenticity as knowing who you are and having to the courage to be it in all situations without fear or compromise. This is not always easy.

Are you in a 'BS' Business?

A Balance Sheet Business, or 'BS Business', is a business set up solely for the purposes of generating money and extracting shareholder returns. In a BS Business the customer's are essentially a means of which to generate a profit, instead of being the true nature and purpose of the business. This money making psychology takes precedence over all else, even at the detriment of team members and customers. When a business and its

The Psychology in Selling

When a civil engineer learns certain rules of algebra or calculus it is not merely for the purpose of storing up knowledge. It is for the purpose of learning things which he can apply to his daily work. For instance, the surveyor learns what a sine and a cosine are, and how to use a table of logarithms. Then he uses that knowledge to measure the exact distance between two points across an impassable river, and in a hundred other ways.

Negativity can push you to greatness

When Obama first ran for president he would hold meetings and nobody would show up.

Think BIG - A Lesson from a Little One

Like most of us, I learned about the mechanics of goal setting early in my career. Although I learned the theory of goal setting in graduate school, it wasn’t until later in my career that I learned about the powerful psychology goal setting and how imbedding goals into the walls of our mind unleashes the real power. But it was only a few years ago that I experienced first-hand the power of thinking big… and it came at the hands of someone quite small. My oldest daughter was seven at the time. She loved to play catch with Dad. The object we threw - a tennis balls, football, one of those squishy balls - mattered little, but the challenge of consecutive catches matter very much to her.

Relationships and Marriage: A Perceptual Styles Perspective

There are six distinct Perceptual Styles that determine the ways that different people see the world, what they value, and how they communicate. This article describes how the Perceptual Styles Theory applies to love and marriage.

A Secret to Closing More Sales

Do you know who your most ideal client is? Do you know how to find out that information? Read about three easy and effective ways to do market research.

Brand-Personality Self-Analysis

Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.

Does Your Website Need a Magic Act?

Most companies sell a variety of products or services, but they are not all created equal, some are more important, and more profitable than others. At the heart of any website design project is the underlying goal of attracting attention, and directing that attention to the product, service, or concept that is being marketed. In that regard, an effective website sales presentation is a lot like a magic act

Relationships and Marriage: Finding Your True Love A Perceptual Styles Perspective

There are six distinct Perceptual Styles that determine the ways that different people see the world, what they value, and how they communicate. This article addresses the question: How does the Perceptual Styles Theory apply to romantic partnerships?

Mobile Marketing-Positives & Negatives.

After all the buzz about mobile marketing, lets take a few steps back to evaluate the positives and negatives.

The Psychology of Influence or Opening the Customer’s Mind

How do you change the mind of someone who is convinced they are right when they are wrong? How do you keep a customer from not going forward when they object? Handling objections is a master skill of peak performing sales people.

Psychology and Leadership: Activity and Methods

According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. While traditional notions of leadership encompass only a few of those styles, the truth is that each of them possesses a unique set of leadership qualities. Here, we examine the leadership qualities associated with the Activity and Methods Perceptual Styles.

Franchise lead handling

Franchise sales managers need to help e right people find the right franchise opportunity for mutual benefits to be reolised.

Dust off Your Goals, Air Your Dreams

Recently I was going through some old boxes in my garage and came across one of my first courses that I did in psychology, which was the one that turned a corner in my life. As you can imagine that was a few (well ok many) years ago. As I sat on the floor with papers and bits all around me, I started reading what I had written about my dreams, hopes, worries and life at the time.

Why do I need a theory of leadership?

We ‘see’ via our minds not our eyes. We need understand ‘theory’ and ‘model’ as the conceptual template via which we actually ‘see’ situations. The clearer we ‘see’ the more effective we act: So better theory and models enables us to act more effectively.

why we do what we do

An overview of the key factors underlying the causality of human emotion and conduct.

The Psychology Of Vending Franchise Businesses

Although it may not seem too applicable, there is an element of psychology involved in figuring out the best way to market a vending machine business. Vending machine owners need to understand the best locations and best products to optimize profits. When everything comes together, a vending machine owner can make upwards of $70/hr, working as many or as few hours as necessary for your machines. Here is an overview of how to optimize a franchise business.

It's Now or Never: Giving Business Relationships the Ultimatum

Research indicates that most prospects don't buy until after a salesperson communicates with them at least five times! But where do you draw the line? When does persistence turn into harassment? Use these subtle ultimatums to intrigue promising prospects and reconnect with elusive veteran customers.

Can You Only Market to People Like Yourself?

Have you discovered and claimed your Spotlight Style? As a business owner, when you become more and more comfortable with the natural marketing tools associated with your Style, both current and prospective clients will experience and respond to the inner confidence your offerings and marketing efforts reflect.

Introverts and Extraverts: They Aren’t What You Think

Often, when people talk about introverts and extraverts, they think in terms of whether people enjoy social interactions. In fact, the true definitions of introversion and extraversion have to do with where a person finds meaning – and for this reason, knowing which you are can help you make life decisions that leave you happier and more fulfilled.

How to Appeal to People with a Different Spotlight Style

Everyone has their own Spotlight Style – the way they draw attention to their gifts and talents, their services and products, and their unique flair. Embracing your Spotlight Style is the key to applying your authentic voice in all of your marketing activities – and the good news is, it is possible to attract people with similar and different Spotlight Styles.

Finding Your Marketing Comfort Zone

So, you’ve got something to say that you think others will find valuable. You’ve created an information-based product and coaching services to enhance and optimize its value. And people are knocking down your doors to buy! While the first part may be true, getting people to knock down your doors to buy from you is the result of finding your marketing comfort zone, which best reflects your services, products and personal gifts and talents.

Is This The Best Work-Life Balance Book Ever Written?

Last week while corresponding with one of my fellow bloggers, Jacob Share, he mentioned the book ‘The 4-Hour Work Week’ by Tim Ferriss was now available in the UK. ‘Thanks’ I replied, knowing I was travelling that day and I would be able to grab a copy.

Psychology and Leadership: What Does Your Style Say about You?

According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. Traditional notions of leadership only encompass two of these- but every psychological style has a unique approach to leadership. Here, we’ll examine the first two attributes of effective leaders, across the board.

Perceptual Style, Psychology, and Leadership

According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. Traditional notions of leadership only encompass two of these-but every psychological style has a unique approach to leadership. In this article, we’ll examine three attributes of effective leaders, across the board.

Psychology and Leadership: Flow and Goals

According to the Perceptual Styles Theory, there are six different psychological styles that have everything to do with who we are and the way we see the world. While traditional notions of leadership encompass only a few of those styles, each of them possesses a unique set of leadership qualities. In this article, we examine the leadership qualities associated with the Flow and Goals styles.

Psychology and Leadership: Vision and Adjustments

According to the Perceptual Styles Theory, there are six different psychological styles that play a major role in who we are and how we see the world. While most traditional notions of leadership encompass only a few of those styles, each possesses a unique set of leadership qualities. Here, we examine the leadership qualities associated with the Vision and Adjustments styles.

7 Ways To STOP Chasing Decision Makers!

You probably know this scenario well: Your main contact at a company has expressed interest in possibly purchasing your product or service.

PLAY TO WIN .. or Play Not To Lose?

Whether as a parent, partner, small business owner or sales manager, we all know that there are two ways to initiate an important (perhaps even challenging) conversation or project. We can play to win - or play not to lose. Playing to win requires some strategy and taking into consideration how the other person(s) will be affected and hopefully benefit. It also commands a sense of purpose, responsibility and a fair bit of effort! Playing not to lose takes just about as much out of you, without the potential \\\\\\\'positives\\\\\\\' that come from playing to win. What are the signs that you have slipped into this mode; perhaps trying \\\\\\\'really hard\\\\\\\', feeling tired, disheartened or discouraged, confused, or unclear?

Anger Solutions at Work - The Psychology of Procrastination

How often do we look at the things we must accomplish today, but we put them off for tomorrow? It is typically the difficult, the challenging, the unsavoury things that we tend to avoid, but they are often necessary to complete if we want to achieve success in our daily lives. One phone call. Sending one email. Finishing that report. Whatever it is that you are avoiding - you can face head on and accomplish in no time, just by making a few simple shifts in your thinking.

It's Never As Bad As You Expect

Our minds play tricks on us, and one of the tricks they play is imagining that something will be absolutely horrible. This turns out to be a useful trick, because in fact things are rarely, if ever, as bad as we expect, and we are always able to deal with them more easily because of that.

Life, Business and the Pursuit of Happiness: Do More of What You Do Best!

Why do some people thrive in the work they do while others seem so miserable? The answer to this all-important question has everything to do with who we are as people, and what makes us different from each other. By focusing on areas of natural talent, skill and passion-not just for what our businesses do, but what we do in our businesses-we can strengthen the bottom line and experience more happiness on a day-to-day basis.

Teamwork and Psychology: Insights from 30+ Years of Business Coaching

No matter what it is or what it does, people are what make your business tick. Over the last 30+ years, Gary Jordan and Lynda-Ross Vega have applied the Perceptual Styles Theory to optimizing businesses and teams, with far-reaching results. In this article, Jordan shares penetrating insights from 30+ years in the field.

Psychological Style Theories: What They Are, and Why They Matter

By getting a handle on the basic, fundamental differences between different psychological styles, we can increase our appreciation for human diversity and reduce our conflicts with those who see the world differently than ourselves.

Coaching and Psychological Styles: Adjust Your Approach!

Most coaches understand, intuitively, the need to adjust their approach in dealing with different types of clients, but quite often, these adjustments don’t come until it’s too late, and the client has already lost faith in the process. Using an assessment to determine a client’s Perceptual Style at the outset of the coaching relationship can shift the equation, giving the coach the tools he/she needs to connect with the client and speak that client’s language right away.

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