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What the Heck is Public Relations Anyway?
Public Relations is more than publicity and promotion. It's a way of thinking about relationships between segments of society and public issues, and the act of educating those publics about your value in the market place.

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Communications Audit who hears your message
Public relations is the ongoing process of helping a company or organisation build mutually beneficial relationships with its important publics. Sometimes a company needs to gauge public, employee or media opinion concerning its image or functions. After all, if a company wants to respond to or change attitudes, it needs to have a clear understanding of what drives those beliefs. A communications audit is a useful tool to test the waters.

At-ti-tude, n
At-ti-tude, n. a mental position; the feeling one has for oneself. Your attitudes are mindsets—or points of view based on what you believe to be true about life, other people and yourself. Attitudes impact your ability to succeed at sales.

Salesmanship
Salesmanship, the ability to persuade others to buy one's products, services or ideas, is not necessarily something that a person is born with. Effective salesmanship is comprised of specific abilities and attitudes which can be named and learned. One can adopt and develop these basic attitudes. And if one already has these basic abilities and attitudes in place, but wishes to improve upon them, there are proven ways in which one can do just that.

“How to Overcome Public Speaking Fears – Ten Strategic Tips From Your Strategic Thinking Business Coach”
When it comes to public speaking, do you welcome the opportunity or do you run for cover? Do you accept each chance presented or do you make up a long list of reasons to be excused from the task? If you answered NO to these questions, it is important for you to read this because public speaking presents some very positive development opportunities for you and there are things you can do to overcome your fears of public speaking. So what can you do if you do fear public speaking? Here are ten (10) strategic tips to overcome that fear and make public speaking easy.

THE ABC’S ON CREATING AFFLUENCE
Attitudes have been described for each letter of the alphabet, that give rise to the experience of “wealth” in our lives. It is necessary only that we are “aware” of these attitudes, not that we memorize or consciously practice them. It is only important that we know what the steps are because the more we become aware of them, the more this knowledge gets structured in our consciousness and awareness. Then it is more likely that our attitudes and hence behaviors will change in accordance to these principles.

African super-rich grow richer, move to Richistan
As part of my research on the African brand, I interviewed a Nigerian Hollywood public relations professional recently. Though his clientèle doesn’t consist purely of Africans, being a Hollywood connector he frequently encounters Africans with a bit of money looking to use his services for something or another. As we talked, the topic of money came up and the gentleman expounded on the different groups of Africans with money and their attitudes towards wealth.

Sales Performance Boost for Top Salespeople – Part One
Top salespeople have an internal direction to stay the course during turns and downs. Here are key reminders of the top positive attitudes salespeople need to maintain, all taken from a personal elevator mishap. Anyone can adopt top selling attitudes for greater sales results.

Expectations- A Sales Attitude By Any Other Name
Years ago I read something that Zig Ziglar wrote: Attitudes are habits of thought. Pretty simple definition, but incredibly powerful. How many of our thoughts are really sales attitudes including expectations?

Thriving on the challenges of change
How to engage and retain your best employees in difficult times The fallout from the financial crisis has been loss of face, wealth, homes, jobs, and/or businesses for many people. What disturbs me is that the financial crisis is not the root problem, the attitudes that caused it are. Greed, lack of accountability, stupid business practices, and poor legislation in some countries are no longer acceptable. In my view they never were. People engagement is one way to create the appropriate attitudes.

Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

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