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Non-Profit Organizations: What Are They?
A brief discussion regarding the nature of non-profit organizations and how their accounting is organized.

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Lets Blow the Lid Off Public Relations
Here is how managers can use public relations' core strength to its full benefit.
“How to Overcome Public Speaking Fears – Ten Strategic Tips From Your Strategic Thinking Business Coach”
When it comes to public speaking, do you welcome the opportunity or do you run for cover? Do you accept each chance presented or do you make up a long list of reasons to be excused from the task? If you answered NO to these questions, it is important for you to read this because public speaking presents some very positive development opportunities for you and there are things you can do to overcome your fears of public speaking. So what can you do if you do fear public speaking? Here are ten (10) strategic tips to overcome that fear and make public speaking easy.
So Many Things Hinge on Leadership
Will Herman wrote a super post on The Leadership Power of Great Public Speaking. I’m a closet introvert, but I know the value of being a great public speaker (and am very comfortable – both as a public speaker and working a room.)

Smart Marketers Integrate Public Relations Into Their Business-to-Business
In my experience, B-to-B marketers don’t even think about public relations until the marketing program is already formulated. By then it’s too late. That’s because public relations professionals can look at marketing programs and discern program elements that aren’t immediately apparent. Public relations professionals can see aspects of a marketing program that lend themselves to ideas outside of the mainstream. This is important in positioning of new products or services. Public relations professionals can help create “news,” which can complement other marketing ideas. Public relations, in fact, increasingly leads the branding function.

PR for Entrepreneurs
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

Why Do We Fear Public Speaking?
Public speaking is often rated as the greatest fear that adults have. Yet speaking by itself is not threatening to most. It's the public in public speaking that frightens people. Why is this?

Effectively Marketing Medicine
Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

The 5 Laws of Public Speaking (PEACE)
Public speaking will allow you to attract more clients, generate unlimited leads, grow your business effortlessly, and change the world with your words. You have to be visible to sell, and the best way is to start speaking in public is by using the 5 Laws of Public Speaking or the acronym P-E-A-C-E.

Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

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