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public radio program Tagged Articles
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Is There A Secret To Success?
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| Some entrepreneurs would have you believe that their success was something akin to manafest destiny as if it was just meant to be. Other would say that it was learned through the hard knocks of the business startup and growth process. As Luck Would Have It…Success Is Not A Science. |
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Other public radio program Related Articles
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Do You Buy This
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| Please remember this: you can pronounce the public relations program a success only when your current communications actions produce behavior change matching that required by your original public relations goal. |
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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
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| One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.
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Smart Marketers Integrate Public Relations Into Their Business-to-Business
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| In my experience, B-to-B marketers don’t even think about public relations until the marketing program is already formulated. By then it’s too late. That’s because public relations professionals can look at marketing programs and discern program elements that aren’t immediately apparent.
Public relations professionals can see aspects of a marketing program that lend themselves to ideas outside of the mainstream. This is important in positioning of new products or services. Public relations professionals can help create “news,” which can complement other marketing ideas. Public relations, in fact, increasingly leads the branding function.
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Flexing Your Media Muscle on the Radio
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| Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong.
Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know: |
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What's Great About PR
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| You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media. |
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16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
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| Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16: |
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Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
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| You have to be more popular than Howard Stern.
You also have to be cooler than Opie and Anthony too.
Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople.
Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
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| It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople.
There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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NPR with @KerriMPR and @GuyKawasaki
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| Loved appearing on Minnesota Public Radio with Kerri Miller
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Public Relations as the Heartbeat of Your Organization
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| Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public. |
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