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A PR CONCEPT BORN OUT OF THE RECESSION!
Can a business afford public relations during these recessionary times or can a business really not afford to have it?
Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

Tired of fighting for customers in the bargain basement?
Imagine for a second… Your phone wouldn't stop ringing and your inbox are inundated with emails… You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch… People are rushing to your door and begging you to take their money… Wouldn’t that make your life a hell lot easier and get you to sleep better at night? However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet. They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve. Does this sound familiar to you?

Other public relation Related Articles

So Many Managers Doubt PRs Value
Doubt has been known to disolve in the face of public relation's strong assist in achieving many managers' operating objectives and their managerial objectives.

Dont Use PR
A certain recipe for business, non-profit, public entity and association failure. Instead, pursue the exact opposite with the help of public relation's high-impact fundamental premise.
“How to Overcome Public Speaking Fears – Ten Strategic Tips From Your Strategic Thinking Business Coach”
When it comes to public speaking, do you welcome the opportunity or do you run for cover? Do you accept each chance presented or do you make up a long list of reasons to be excused from the task? If you answered NO to these questions, it is important for you to read this because public speaking presents some very positive development opportunities for you and there are things you can do to overcome your fears of public speaking. So what can you do if you do fear public speaking? Here are ten (10) strategic tips to overcome that fear and make public speaking easy.
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

Ask and Discover A Stronger Brand Inspiration
The next installment of my eInterview series is on it's way to this blog. The next interview is with PR guru Drew Gerber and his perspective on the value of your brand in relation to public relations. I am enjoying this effort. It's fun to have people I admire give me their thoughts on branding. What I find especially rewarding is the fact these individuals are so open and willing to share their thoughts with us.

Understanding Media and Publicity for your Business
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.
Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

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