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Social Media Small Business Crash Course: Part 1
The trouble is that although most business owners and entrepreneurs know that blogging and social media are essential marketing tools, that’s often where things stop. In this and upcoming articles, I’ll be doing a quick overview of points to consider when implementing a social media campaign. The first thing to keep in mind is that any social media campaign is greatly enhanced with the addition of a strategic, well targeted public relations effort. Appearing in the media gives you, your business, and/or your product and validation and credibility of being featured in the news, and gives you interesting topics to post, Tweet and share. Each site is different and has a unique focus and audience. For now let’s look at Twitter.

How to Create a a Public Relations Plan
Good public relations is an art of sorts and requires some research, thought and planning—but not necessarily expense—at any level.

Marketing vs. Public Relations
A brief exploration of the differences between marketing and public relations and why businesses of all sizes need both in order to succeed.

Other public relations effort Related Articles

How Public Relations Helps To Keep Your Numbers Trending Upward
All too often PR is viewed simply as product publicity and a support tactic of the marketing effort. This article is intended to broaden your perspective and outline ten ways that public relations contributes to bolstering revenues – either by adding directly to the coffers or helping avert major losses. Public relations looks at all the target groups – often called “publics” – who influence the success of your company or organization. Here’s how PR can help you:

What Managers Should Know About PR
Managers, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, and the quality public relations you deserve.

How to Create Quality PR Results
This approach to managerial public relations might even make your day. But not if you insist on limiting your offensive public relations effort to simply creating print and broadcast exposures.
What is Public Relations
Public relations in industry, especially in start-ups, is not very effective because the discipline of public relations is not understood. It's more that press relations and pushing out news releases. It is the essense of conversation in the market
Public Relations Is Not Just For PR Pros
Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy.
Advertising and Public Relations
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which would better suit their needs. Well, if that’s your dilemma then you just answered your own question. In fact, one of the key differences between advertising and public relations is that, with public relations, you are not paying for publicity. From press releases to news conferences, you are doing whatever it takes to get your company out there. Sure, you could hire a professional public relations company to handle your account, but even their main task would be to try and get as much free publicity for your company as possible.

Smart Marketers Integrate Public Relations Into Their Business-to-Business
In my experience, B-to-B marketers don’t even think about public relations until the marketing program is already formulated. By then it’s too late. That’s because public relations professionals can look at marketing programs and discern program elements that aren’t immediately apparent. Public relations professionals can see aspects of a marketing program that lend themselves to ideas outside of the mainstream. This is important in positioning of new products or services. Public relations professionals can help create “news,” which can complement other marketing ideas. Public relations, in fact, increasingly leads the branding function.

A Prescription From The PR Doctor To Prevent Unhealthy Public Relations
The public’s perceptions of the health and well being of a company can be formed by the publicity the company and its leaders receive in the media. And certainly no business or individual wants negative publicity that will taint the current “state of the business” or images of the company and its leaders. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. Yet, there are so many times and so many examples of public relations efforts being done in an unhealthy manner. The PR Doctor has developed a prescription for you to use to prevent unhealthy public relations. The prescription includes the following ten (10) prescribed strategic actions.

Newspaper problems doesn't limit value of public relations
While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness skills to pitch in the Internet and technological age. In fact public relations may be in a better situation than advertising to do this.
Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

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