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public relations efforts Tagged Articles
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How Twitter Can Further Your Public Relations Efforts
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| For the the business owner, Twitter can be a powerful tool for public relations. Here's 4 key ways you can further your public relations efforts with Twitter. |
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Making Money in an Economic Downturn
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| If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. |
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A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series. |
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A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series. |
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A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series. |
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A Prescription From The PR Doctor To Prevent Unhealthy Public Relations
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| The public’s perceptions of the health and well being of a company can be formed by the publicity the company and its leaders receive in the media. And certainly no business or individual wants negative publicity that will taint the current “state of the business” or images of the company and its leaders. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. Yet, there are so many times and so many examples of public relations efforts being done in an unhealthy manner. The PR Doctor has developed a prescription for you to use to prevent unhealthy public relations. The prescription includes the following ten (10) prescribed strategic actions. |
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Other public relations efforts Related Articles
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Importance of Public Relations and Crisis Management Planning to Your Business
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| Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business.
A general public relations program is important to your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special events to increase company & industry visibility; monitor governmental organizations; to communicate the state-of-the-industry to the public, including views on legislation, regulations, economic conditions, and other factors and events impacting your business; and to communicate with past and existing clients. |
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What is Public Relations
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| Public relations in industry, especially in start-ups, is not very effective because the discipline of public relations is not understood. It's more that press relations and pushing out news releases. It is the essense of conversation in the market |
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Public Relations Is Not Just For PR Pros
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| Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy. |
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“Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts, According To Your Strategic Thinking Business Coach”
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| Integrated marketing communications is a very effective tool. The integration of advertising, marketing and public relations is much more strategic than pursuing each of those elements separately. The old traditional use of advertising as the principal means of promotion for business is no longer effective.
Public relations is often overlooked and/or under-valued as part of a strategic marketing plan. The leveraging of public relations will allow your positioning statement (market differentiator) to be integrated into an objective, third party coverage in the media. An article or feature story in targeted business media will be very effective. Public relations can be an even more powerful strategic tool in your marketing efforts using the Internet if you remember to do the following things. |
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Advertising and Public Relations
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| So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which would better suit their needs. Well, if that’s your dilemma then you just answered your own question. In fact, one of the key differences between advertising and public relations is that, with public relations, you are not paying for publicity. From press releases to news conferences, you are doing whatever it takes to get your company out there. Sure, you could hire a professional public relations company to handle your account, but even their main task would be to try and get as much free publicity for your company as possible. |
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Smart Marketers Integrate Public Relations Into Their Business-to-Business
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| In my experience, B-to-B marketers don’t even think about public relations until the marketing program is already formulated. By then it’s too late. That’s because public relations professionals can look at marketing programs and discern program elements that aren’t immediately apparent.
Public relations professionals can see aspects of a marketing program that lend themselves to ideas outside of the mainstream. This is important in positioning of new products or services. Public relations professionals can help create “news,” which can complement other marketing ideas. Public relations, in fact, increasingly leads the branding function.
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A Prescription From The PR Doctor To Prevent Unhealthy Public Relations
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| The public’s perceptions of the health and well being of a company can be formed by the publicity the company and its leaders receive in the media. And certainly no business or individual wants negative publicity that will taint the current “state of the business” or images of the company and its leaders. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. Yet, there are so many times and so many examples of public relations efforts being done in an unhealthy manner. The PR Doctor has developed a prescription for you to use to prevent unhealthy public relations. The prescription includes the following ten (10) prescribed strategic actions. |
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Newspaper problems doesn't limit value of public relations
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| While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness skills to pitch in the Internet and technological age. In fact public relations may be in a better situation than advertising to do this. |
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How Twitter Can Further Your Public Relations Efforts
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| For the the business owner, Twitter can be a powerful tool for public relations. Here's 4 key ways you can further your public relations efforts with Twitter. |
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Public Relations as the Heartbeat of Your Organization
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| Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public. |
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