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Marketing vs. Public Relations
A brief exploration of the differences between marketing and public relations and why businesses of all sizes need both in order to succeed.

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Lesson #1: A Happy Customer Is Your Walking Advertisement
“When this business was founded, it sought to win public confidence through service, for it was my conviction then, as it is now, that nothing else than right service to the public results in mutual understanding and satisfaction between customer and merchant,” said Penney. “It was for this reason that our business was founded upon the eternal principle of the Golden Rule.”

Lesson #2: Business Is Not All About The Profits
“Business is not longer a matter of profits alone,” Penney said. “Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.” As much as he focused on providing superior customer service in all of his stores, Penney also understood that service meant more than in-store courtesy. He believed that organizations such as his should be used for the betterment of society, not only because it could but because it made sense from a business point of view as well.

Jeffrey Sachs, Elizabeth Littlefield and William Easterly Speak at NYU: The Role of Microfinance in Achieving the MDGs Is Highlighted
The Millennium Development Goals were set forth with a goal to cut extreme poverty in half by the year 2015. The International Public Service Associations Spring Conference of New York University's Robert F. Wagner Graduate School of Public Service was held on March 25, 2005, discussing the topic, "The Millennium Development Goals, Lessons, Opportunities and Challenges."

Best Home Business Online And Offline Advertising Ideas
You have already gotten your home business ideas lined up and your product or service ready for take-off. Now you need to get your business noticed. There are several different methods for this, depending on how and who you intend to supply this service or product to. Starting with the offline community you have several methods in which you can reach the public.
WHY working with a Public Adjuster can be good for your independent insurance agency and for your customers
WHY Independent Insurance Agents should consider working with a Public Adjuster to handle and resolve home owners and business insurance damage claims. Insurance agents need to realize that Public Insurance Adjusters are not your enemy. If you help your customer pick a claims professional who understands YOUR insurance claims business, adheres to a Professional Code of Ethics and has an excellent reputation, you will have done a great service for them. Here are guidelines for how to pick a good Public Adjuster: - They should be licensed in the state the loss occurs in - A member of the National Association of Public Insurance Adjusters (NAPIA) - Experienced with a range of disasters and has worked with many insurance companies - Local knowledge of contractors, repair and remediation prices, building codes, etc.
How to Develop Your Service Business
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, insurance, communications, public utilities, transportation, and government, as well as business and personal services. And it accounts for almost three-fourths of the Nation's employment.
Public Relations 101
Public relations is a strategic marketing discipline that involves equal doses of creativity, persistence, substance and cooperation to influence members of the media to look favorably on an industry, client, company, business or service. The third party credibility is one of the greatest benefits of public relations.
Outsourcing to Telephone Answering Service Can Strengthen Your Public Image
Outsourcing to a telephone answering service can keep your public image strong through better customer service support.

Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

Social Media Isn’t About Winning … It’s More Important Than That
Now that all the social media companies are either public or getting ready to go public we can tell you the truth...social media was formed to help folks sell stuff, make money! Yes we've heard some social media experts say it isn't about money but gee it's sorta, kinda important. Sure there's more like better, faster customer service, customer support. But that's just to: a) keep the product/service sold and b) make the customer happy so he/she will suggest friends, neighbors, others also buy the product/service. Companies know social media is important to them tomorrow they just can't quite figure out what their real ROI (return on investment) is.

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