|
|
Like this article? PLEASE +1 it! |  |
|
publicist Tagged Articles
|
22 Tips on What to Wear For a TV Interview
| |
| My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. Here are 22 tips on what to wear for that important interview.
|
|
|
How to Propel Your Invention, Startup or New Business with Publicity
| |
| There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies. Publicist Scott Lorenz says, “If you want to get your company on the radar then put PR in your plan.” |
|
|
Hire a PR Firm… Before You Need One
| |
| “If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm. |
|
|
National Publicity Summit – Should You Go?
| |
| As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Here's a run down of the reasons I've decided to go. |
|
|
Get Publicity Now! Tie Into A Breaking News Event
| |
| Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it with a press release and pitch that is thought out and ready to go. |
|
|
Why Authors Need a Great Headshot with Tips on How to Get One
| |
| While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible. |
|
|
Nothing Stops These Physically and Mentally Challenged Entrepreneurs
| |
| Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs.
|
|
|
How Can Doctors Get TV Job Like Sanjay Gupta’s @ CNN?
| |
| How can doctos become a TV doctor like Sanjay Gupta at CNN? If you are a doctor who’s been on TV and has produced news segments or shows you’ve got a shot at it. If not… well sorry, you’re not in the running. But there is hope if you have a strategy.
|
|
|
Seven Tips to Get on a Panel at a Conference
| |
| Admit it. You’ve been to an industry conference and you look at the people on the panel and you wonder, “How in the heck did ‘that’ guy get on the panel? I could do that.”
Well, you’re not alone. Like getting asked to the Junior High Dance you can wait to get an invitation or get aggressive and make it happen. As a publicist I am often asked to get a client on the convention dais and as a result I’ve got couple of tried and true tactics that really work.
The bottom line: You've got to market yourself. Get aggressive and initiate the opportunity. |
|
|
55 Reasons To Send Out a Press Release
| |
| Publicist Scott Lorenz has compiled a list of 55 reasons to send out a press release in a comprehensive list. |
|
|
33 Radio Interview Tips by Publicist Scott Lorenz
| |
| Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. This comprehensive list is all that anyone would need to conduct a great radio interview. |
|
|
How Small Businesses Can Build a Big Brand With PR
| |
| How can small businesses build a big brand? It’s simple. It’s with PR. As a publicist I’ve known this for years. I’ve seen media exposure launch everything from new medical procedures to special events and inventions. Why does it work? It works because PR is the bridge that connects large audiences with a single person with the big idea. How do you get it? You can do it yourself up to a point or allocate some money for a publicist. |
|
|
KATHRYN KATES' PHILOSOPHY OF PUBLIC RELATIONS
| |
| Four key elements to success in PR! |
|
|
Virtually Branding Your Business Techniques For Do It Yourself Online Success
| |
| If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it. |
|
|
PR Peeves
| |
| There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists.
So here are a few "do's and don'ts." |
|
|
How to Use YouTube in Public Relations
| |
| As a publicist I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities. One has obtained more than 2 million views and one author landed a TV interview from a YouTube book trailer. YouTube is a great tool for public relations. |
|
|
How to choose a publicist
| |
| The best way to gain good publicity for your small business is to hire a good publicist.
To help you choose a publicist, you need a checklist to assess the qualifications and experience of the publicist.
|
|
|
Physicians: The New Celebrities
| |
| Look who is on the phone with their PR Person |
|
|
13 Lessons Learned on Approaching the Press
| |
| Until I did my first public workshop here in Boston last June, I didn’t realize the amazing similarities of my work as a publicist and how it relates to the work I know do with helping my coaching and consulting clients to land large corporate contracts and sponsorship programs with Fortune 500 companies. Since then, these ideas have been rattling around in my mind and I thought I’d share them with you.
|
|
|
Budgeting for publicity and keeping within limits
| |
| Wallace Baker Public Relations is giving free advice about specifying publicity services, allowing for variables, estimating costs, controlling budgets and evaluating benefits. |
|