Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

publicists Tagged Articles



Should Authors Do Book Signings? Book Publicist Says "Go For It"
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."
DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

Is Having Your Ad Agency Also Doing Your PR a Good Idea?
Some companies today are looking to save budget by combining advertising and PR at one agency, but while it can save money, it often doesn't work as effectively and might even backfire.

Publicity...Everything Changes But the Tool
As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...

Let Paper Join HistoryPress Kits Join History
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit (MWC - Mobile World Congress, CTIA and well most other shows) going green and making press materials available to media folks even if they didn't attend. But the hue and cry from publicists at NAB (National Association of Broadcasters) show was difficult to understand. The benefits of the web and online services aren't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear
How Journalists Can Use Twitter Lists
Twitter lists to organize your contacts. Here are 10 ways that journalists can use them to keep up with business professionals, public relations specialists, and other sources.
CES ... Plan, Prepare, Be Patient, Good Luck!
Every day around the globe there are hundreds of conferences, conventions, events being held -- some small, some big, some too big -- CES is a lot like the latter but after 20+ years of attending it's hard to break a bad habit of hitting Vegas right after the new year begins. Our holidays have been "interrupted" so long by getting client materials together we almost believe everyone celebrates Christmas the end of January. CES isn't just a consumer electronics show. It's evolved into probably six-seven different shows and only Vegas is big enough to handle it. While we love to watch newbies hit the strip seasoned veterans know it takes planning, focus, good shows to get the most out of the event. You can't see them all -- don't try, don't get sidetracked. Or ...knock yourself out!!!!

Virtually Branding Your Business Techniques For Do It Yourself Online Success
If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it.

PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
Recession-Proof Book Marketing Strategies
Learn the following cost efficient yet effectively sustainable book marketing techniques in spite of the recession.
Growing Too Fast: A Cautionary Tale
It is not your overhead but what's in your head that counts, especially when you run into a downturn in your business. Your ability and willingness to cut costs can help you stay in business longer to wait out the storm.
How to choose a publicist
The best way to gain good publicity for your small business is to hire a good publicist. To help you choose a publicist, you need a checklist to assess the qualifications and experience of the publicist.

Physicians: The New Celebrities
Look who is on the phone with their PR Person
Ive Published a Book When do I get on Oprah
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.
Online Social Networks Part 5 Adding Friends to Social Networks
Every business needs people--especially people who like to buy. In this final segment on Online Social Networking, you'll learn how to turn "Friends" into potential customers, without coming across like a used car salesman.

Other publicists Related Articles

Publicity From Thin Air
What do top publicists do to get news coverage for clients whohave no news to share?They create opportunities for publicity from thin air. A goodpublicist can quite literally invent a story that the news mediawill eat up. And, best of all, they’re usually stories that canbe presented with little or no adjustment year after yea
PR Peeves
There are some pet peeves that arise again and again - not only for me but for many journalists - in dealing with publicists. So here are a few "do's and don'ts."
Let Paper Join HistoryPress Kits Join History
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit (MWC - Mobile World Congress, CTIA and well most other shows) going green and making press materials available to media folks even if they didn't attend. But the hue and cry from publicists at NAB (National Association of Broadcasters) show was difficult to understand. The benefits of the web and online services aren't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear
Do Publicity Stunts Work? As Sarah would say, 'You Betcha!'
Publicists have long put a human face on a story. Hollywood celebrities promote causes. Victims flee hurricanes. President Roosevelt once dispatched photographers to take compelling pictures of victims of the dust bowl of the 1930's to evoke sympathy for them. When orchestrated right, stunts can be powerful media exposure generators.

Social Media Pro … Maybe It’s Time to Get a Productive Job!
Even though news spreads of PR people, publicists who send scathing emails, tweet callous responses, post graffiti; they really want you to believe social media is where their expertise shines. Problem is the majority of requests for assistance, a response from someone, anyone the quieries go unanswered according CandyTech. At Gartner Research's huge technology conference one analyst said there's a solution...there's an app for that. So much for PR's "sure thing."
Strategic Handlers are Useless in the Here-and-Now, Viral Environment
You have to love the new breed of marketeers, publicists. They have every web badge you can find in the social arena but finding their email address on the firm's website is a futile effort. But they're the guardians of the company, the gatekeepers, the herders media people go to first to get to the person who really knows the information, can provide the answers. Dealing with questions/answers in realtime? We'll get back to you on that. Handling issues as the arise? Aaahh Right? Knowing the company, the products, the competition, the markets, the customers? Isn't there an app for that?

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Fear Factors in Small Business: Sales & Marketing

The new marketing question. Will they follow?

The five pillars of internet marketing strategy
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.