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Marketing a Book is Too Important to Leave to the Good Intentions of a Publisher
Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book.

Other publicity for book Related Articles

Ultimate PR Edge Get Reporters To Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
Is PR Right for You? 6 Questions to Ask
Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn't work, you can find yourself wanting to pull out all your hair in frustration.

The Savvy Author’s Guide to Book Publicity
The Savvy Author’s Guide to Book Publicity – Lissa Warren; Carroll & Graf Publishing, 245 West 17th Street, NY, NY 10011, 212.981.9919; paperback, 336 p, January 2004; ISBN 0786712759; $14
9 Ways to Become An Expert Without Writing A Book
You have a business. You want more publicity. You don't have the time or inclination to write a book. Such is the plight of the modern entrepreneur. It seems like Jill Competitor is getting on the news all the time, and she doesn’t even know that much! How in the heck can SHE be an expert -- and how can you be one too??
The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
20 Economical Book Marketing Techniques
Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?
PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.
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