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Stealing the Show: How Barnum Made a Success of Himself
His association with ‘freaks’ and clowns has often led to him being overlooked as a businessman, but Barnum was indeed one of the most successful entrepreneurs of the 19th century. He started with nothing but determination, and used that to build a brand and an empire that continue to thrive today. How did he do it?

Other publicity stunts Related Articles

A GREAT USP IS THE KEY TO GREAT PUBLICITY
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
Ultimate PR Edge Get Reporters To Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
The Four Seasons of Publicity Building an All Year Publicity Machine
For hard-core publicity insiders, though, there’s a rhythm togenerating coverage, based upon the natural ebb and flow of theseasons. Such an approach can help you score publicity throughoutthe year, and will help keep your eye on the ball from Januarythrough December.
Is PR Right for You? 6 Questions to Ask
Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn't work, you can find yourself wanting to pull out all your hair in frustration.

Publicity Versus Advertising -- What’s the Difference?
Many people have the misconception that publicity and advertising are the same things. While both publicity and advertising can play important roles in an organization’s overall marketing plan, they are very different.

The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?
PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.
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