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Where's your Media Kit?
I'm sure you've heard the term "media kit" before. It's something the big companies all seem to have. And it seems that it's something only they need. Not so!

Effective Public Relations: The Obama Publicity Strategy
Politics aside, almost everybody would agree that President Obama is a masterful communicator. Obama is really United State’s first public figure to adeptly embrace the full power of the media. He is seizing both traditional and new media opportunities to deploy his messages in both an expeditious and ubiquitous manner.

In the Weeds - Learning From Tiger's Publicity Nightmare
Only time will tell if Tiger can regain his "golden boy" status - but in the meantime, here's a few reputation management tips you can garner to improve your own game.

News is a Four-Letter Word
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order.

Making Headlines: Passing the Publicity Litmus Test
You think your press release is perfection…but you may be a bit biased. At this point you essentially have two options: send it blindly, or give it what I like to call the “publicity litmus test.” And don’t worry, there is no chemistry involved!

Be Influential
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives.

Goals, Intentions, and Strategies to ¡KGet Noticed!
The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.

Publicity On a Shoestring Budget
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” You need people to know about you to remain in business. Publicity is the most overlooked marketing tool and also the least expensive, least risky, and most effective tool available.

Where to – GET NOTICED!
In whatever you do, take that first, essential step; dive into the water.

Top Ten Tips For Writing a Press Release That Will Get Noticed
Need to write a press release and don't know where to start... here is your easy to do it guide!

How to Propel Your Invention, Startup or New Business with Publicity
There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies. Publicist Scott Lorenz says, “If you want to get your company on the radar then put PR in your plan.”

The Top Six Reasons Why Your PR Efforts May Fail

I assume most business professionals realize that effective publicity can positively effect their image, improve reputation and even increase earnings. The problem is, some individuals have unrealistic expectations, give up too soon or put this important marketing strategy on the backburner.If you want to achieve results or become a “media darling”, you have to be patient and consistent. Those who are will reap the best benefits and placements. I hope a few suggestions below will encourage you to proceed with your PR efforts and attract the attention and success that you deserve.

Hire a PR Firm… Before You Need One
“If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm.

An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom
Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.

How To Publicize A Start-Up Business
If you are starting a new business, regardless of whether you are selling a product or service, getting publicity may seem like a daunting endeavor. It doesn't have to be. By using the right strategies and mindset, you can get exposure for your start-up and look as experienced and established as competitors that have been around for decades.

How to be a Talking Head
The media has transformed from a one-way communications mechanism to a forum for multiple-way conversations. Those who participate in the conversation are viewed as leaders in their industry, but how do you get involved in the conversation?

Get Publicity Now! Tie Into A Breaking News Event
Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it with a press release and pitch that is thought out and ready to go.

Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

Why You Must Keep Marketing Through The Recession
Worried about the recession? Then ramp up your promotional efforts and vow: “I am not going to participate in this recession.”

55 Reasons To Send Out a Press Release
Publicist Scott Lorenz has compiled a list of 55 reasons to send out a press release in a comprehensive list.

How Small Businesses Can Build a Big Brand With PR

How can small businesses build a big brand? It’s simple. It’s with PR. As a publicist I’ve known this for years. I’ve seen media exposure launch everything from new medical procedures to special events and inventions. Why does it work? It works because PR is the bridge that connects large audiences with a single person with the big idea. How do you get it? You can do it yourself up to a point or allocate some money for a publicist.

Publicity Versus Advertising -- What’s the Difference?
Many people have the misconception that publicity and advertising are the same things. While both publicity and advertising can play important roles in an organization’s overall marketing plan, they are very different.

Three Techniques for Generating Publicity for Your Business
The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media attention to the activities of your business. Learn how to spread the word without breaking the bank.

How to Promote Your iPhone App
With 170 New Apps Created Every Day, Developers Need to Rise Above the “Digital Dust” and Vigorously Promote Their Apps

Style, Grammar, Spelling and All That Other Fun Stuff
Remember, content is just one part of your release. The form, look, and style is every bit as important.

Public Relations and Social Media
The time to get into social media is now. Social media has become an essential piece of a public relations campaign. Social media is a great opportunity to spread positive news about your company or organization.

Press Release Tips for Small Businesses

A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

Lesson #1: Be A Good Leader
“Having a personality of caring about people is important,” says Branson. “You can’t be a good leader unless you generally like people. That is how you bring out the best in them.”

Lesson #2: Take It Personally
“One of the cornerstones of the Lillian Vernon Corporation is a ‘feminine’ value, if ever there was one: the personal touch,” says Vernon whose company has come to represent an extension of herself. By understanding and successfully playing the name game, Vernon was able to take her company to the top.

How to capitalize during Recession times
The reality of the "R" word. Who does "recession" serve? What value does it have? How do we make it work for us? What does marketing have to do with recession? Everything!

The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:

Creative Recruiting and Other Social Media Ideas

Who else has been following the Murphy-Goode Winery contest? Today they’re announcing the winner of their six-month “Wine Country Lifestyle Correspondent” dream job. The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity – and even some controversy. (Let me know on the blog if you’re a fan of the campaign – or the wine.)

Simple tips for marketing your business
Marketing your business is one of the most important things you can do to ensure its success. This may sound obvious to you, but many entrepreneurs who are specialists in their own fields find themselves stumped when it comes to marketing.

PR Strategy Key to Integrating Face-to-face & Online Networking
Networking is a perfect example of how a good PR strategy can keep working for you. It’s not about face-to-face or online networking; it’s about integration and how to use one to enhance the other.

How To Pick A PR Firm
Okay so you're good at what you do. Your business is ready for prime time exposure. So how do you pick the right PR firm? What questions should you ask? And what are the right answers you should be hearing? Here's a method you can use to go about the process of finding and then retaining the right PR firm.

Are You Ready For Prime Time TV?

While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Do Publicity Stunts Work? As Sarah would say, 'You Betcha!'
Publicists have long put a human face on a story. Hollywood celebrities promote causes. Victims flee hurricanes. President Roosevelt once dispatched photographers to take compelling pictures of victims of the dust bowl of the 1930's to evoke sympathy for them. When orchestrated right, stunts can be powerful media exposure generators.

WHEN ECONOMY GETS TOUGH, PR GETS GOING
Getting a message out through PR is a lot more cost effective brand building than advertising, but sometimes it takes a recession to prove it. Today PR firms are out maneuvering, out-gunning ad agencies by doing more for less.

For Something To Change, You Need to Change!
Have you heard the expression: “If you keep doing what you’re doing, you’ll keep getting what you’re getting!”? To expect different results is the definition of insanity. For our business to grow, there are times when we must stop, review, assess and make some changes.

The New Influencers: Bloggers and Social Media Producers
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld 2010:

Four Secrets to Selling Books
What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.

Airline Media Publicity: Don’t Get Scammed

Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.

Get the Most Attention from Your Publicity
What Are You Doing With Your Great Publicity? If an article is printed in a newspaper or blog and no one reads it, does it make any noise? Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.

Branding: How KFC Is Trying to Reclaim Its Brand Identity
It's easy to lose your brand identity. See how KFC lost it and is trying to reclaim it.

Marketing Tips from Seth Godin
Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

Customer Service Tips: How Not to Provide Service

Imagine my surprise when I read the flyer in my mailbox from the US Postal Service that suggested I install a new mailbox, at my expense, at the end of the cul de sac so “we can serve you better.” As far as I can tell, the only one who benefits from this is the USPS because they can batch process 10 houses (if my neighbors do this) in less time than it takes for them to drive to each house. While I can see the benefit to the USPS – faster time, less travel and less gas, I fail to see how this helps me.

Marketing Tips: Look at Your Website Like You Are Visiting a Foreign Country
Your website prospects are like tourists in a foreign country. They don’t know you. They don’t trust you. They have many other vendors to choose from. They want to buy something like yours from someone like you. It could be you if you do the right things. It won’t be you if you don’t. Here are five keys to improving your website so you connect with your prospects.

Get Quoted in Major Media Sites with Surveys
Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!

Build Rapport with Your Clients with Blogs and Newsletters
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

THE STUFF THAT DREAMS ARE MADE OF
Inventors provide the stuff that makes news, creates jobs, grows our economy, keeps America strong and makes publists like me happy and in business.

Using Awards For Better Publicity

Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award. Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth.

Is Having Your Ad Agency Also Doing Your PR a Good Idea?
Some companies today are looking to save budget by combining advertising and PR at one agency, but while it can save money, it often doesn't work as effectively and might even backfire.

Se Habla Espanol is One of the Most Powerful Marketing Statements You Can Make
If you don't speak Spanish today, it's impossible to fully serve your clients. And if you're in Florida or New York, some Portuguese will help too.

Does Your Public Relations Firm Do All This For You?
Here are some of the services you should expect from your PR firm.

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

O'Dwyer's Names TransMedia Group One of Top 40 Firms in Celebrity/Entertainment Publicity and Among Top 20 in Fashion
Associating your name with celebrities helps glamourize your business

TransMedia Enlists to Provide Publicity for First Annual Florida Heroes Bike 'Ride for the Pride' Dec. 12-28 Benefitting Children of U.S. Marines and Law Enforcement Personnel Killed or Who Died While on Active Duty
Launching pro bono pr campaign benefiting families of U.S. Marines killed in action.

Piudali, an Organic Skin Care Line From the Amazon, expands to the U.S.
Entrepreneurship from the Amazon? Here comes Piudale.

The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases
If your business doesn’t utilize these three strategies, maybe it’s time it did.

7 Surefire Signs of a *Virtual Violation and 5 Ways to Avoid It
Not everything is always what it seems. By having the right information and knowing what to look for you can avoid being a victim of unethical practices online.

Why Promotion?
Getting the word out is key to the bottom-line!

The Finishing Touch: How to Craft Titles that Sell
When you’re perusing the shelves at your local bookstore, what’s the first thing you notice about almost every book you pick up? The title!

Escape Recession with Online Marketing - An Easy Way Out

In these difficult times, many people have lost their jobs and are looking for a new tactic to make money and find job security down the road. A way to escape recession with online marketing is to start a home business that will draw profits almost automatically, giving a new feeling of security to stressed-out bank accounts. If you have been feeling stressed out as well, find a new means of relaxation by turning profits a proven way, with internet marketing. There is no need to live in fear of being able to pay the bills any longer, if you take your fate into your own hands.

Remedy #2 for product launches & start ups -- "Plan."
A strong, well-thought-out plan is essential for three reasons: 1. It's necessary to convince management/investors they should buy into the idea 2. It helps collaborators know what's needed to accomplish the mission 3. It forces you to think through all the potential pitfalls that may arise

Copyrighting
Copyrighting is the science of using words to sell or to influence someone or a group of people to take an action or a decision. It's literary persuasion. In other words, it tells a story and/or communicates a message which shall eventually get a prospect to buy something.

How To Write A Press Release

A press release, sometimes known as a news release, is a great way of communicating with the media and creating publicity. Publicity is the most cost-effective marketing tool out there and is an extremely useful marketing strategy. A well-written press release can dramatically increase your sales, reveal what your company is all about on a large scale and create a positive image of your business or your products. If you want a credible way of doing all these things, then you need to learn how to produce an effective press release.

Small Business: The Power Of Press Releases

A Press Release can really add a level of oomph to your marketing message. The idea of a Press Release is to provide media outlets with information regarding your business, a new product or service or changes within the business, in a succinct and engaging manner, so that the media outlet will ‘pick up' your story and profile your business or product. The main idea of the Press Release is to capture the attention of a journalist so that they will run your story - pure and simple. It is a device intended to create publicity for your business. One of the best things about Press Releases is that is a virtually free resource for promoting your business.

Prospect Development: The Giant Donut Hole in Sales & Marketing
Ineffective Inquiry Qualification & Development * The most-ignored activity in Sales & Marketing * The most-effective way to maximize your MarComm investment * The surest way to increase sales & profits

Overestimating/Oversimplifying Branding Efforts
1.A strong brand can greatly increase revenues & profitability 2. Customer/Dealer relationships are often stronger than strong brands 3. Building a brand takes years of selling & promotional effort & expense

Get clear on your niche, claim expert status and get more clients
One of the most important things you will ever do in your business is to decide on your niche or specialism. Having this pinned down is vitally important, yet many people try to be far too general in what they offer. A clear niche can get you more clients.

Positioning: The core of corporate communications

Positioning is a lost art in Business Development today. It reached its zenith in the 1980s -- before "1-Minute Management" replaced in-depth analysis and planning. A truly good Positioning Statement will be 12 words or less, and in one forceful sentence state the proven strengths that give you dominance in the markets you want to sell in. Once you have it perfected you can easily develop highly effective Mission Statements, Elevator Pitches, Ad Campaigns, Publicity, Sales Materials and Websites.

For Celebrity PR, The Grass is Sometimes Greener
It seems that every year celebrities are suffering from career threatening publicity. Perhaps the best way to fix this problem is for a PR change of scenery.

Propel Your New Business with Publicity
There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies.

How to Network using PR Skills
Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

SMEs and Flexible Working: the Perfect Match?
Flexible working could be a match made in heaven for small but ambitious companies because it allows staff to grow with the business. One company tells why it works for them.

How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People
Before you buy a media list, be sure to ask these questions, so You Get the Most publicity for your buck...

Book Review Publishize ~ How to Quickly & Affordably Self-Publish a Book That Promotes your Expertise By Susan Daffron
If you've been considering writing a book, now is the time to do it. We are living in the information age and if you have knowledge, share it.

Recruiting Through Social Networking Sites
Social networking sites such as Facebook have really changed the way people interact with each other over the last few years. Many employers are now seeking to utilise these kinds of websites as a recruitment opportunity. Here’s how to do it right.

Google Profiles
Google has launched Google Profiles in search results. I am starting to see a lot of chatter on this product. It will be interesting to see what the take is on it.

Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?

Getting Paid
Getting work is not automatic, and so is getting paid after you've done your work.

Media Relationships

Media relations is the art of building relationships of trust and mutual interest with reporters. Itï¿½s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters donï¿½t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.

Promotional Products - One of the Most Significant Tools for Propagating Brand Name

While choosing one of the finest tools for promulgating brand name of a company, promotional products are considered an influential weapon to give company its desired publicity. It is a pity, that still companies are still naïve of its power and hence unable to exploit its potential. It is a fact that prudent and good quality promotional products when distributed on social occasions or special events organized by companies or in important meets among cross sections of people do a sort of magic. People feel happy when they get a good quality promotional product free of cost and companies can ensure that they get the right exposure and that too at economical rates on comparing it with other advertising medium like television and print.

Big Isn’t Necessarily Better
The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive publicity prize when they’re promoting themselves and their work. But you can utilize practical marketing options that may ultimately bring bigger payoffs.

9 Ways to Become An Expert Without Writing A Book
You have a business. You want more publicity. You don't have the time or inclination to write a book. Such is the plight of the modern entrepreneur. It seems like Jill Competitor is getting on the news all the time, and she doesn’t even know that much! How in the heck can SHE be an expert -- and how can you be one too??

Home Business Expert: Top 15 Ideas For Writing Articles
The phrase 'content is king' might be somewhat of a cliche, but on the Internet this is extremely true.

Promotional Products - One of the Most Significant Tools for Propagating Brand Name V5

Branding the "Branson Way"
At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.

PR and the Overworked Journalist
Journalists are overworked, and yet we rely on them for publicity. PR is the best vehicle to building relationships with these busy professionals.

Understanding Media and Publicity for your Business
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.

How to maintain positive relationship with the media and press to cover your business story?
Journalists, reporters, Producers are the best business friends you will ever have as long as you keep in touch with them and take care of their interest. Understand their job and dateline, know what their media and press readership profiles are.

How to prepare your Press Release / Media Alert for an effective pitch your business story
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.

Franchise Recruitment Budget planning
When planning your franchise recruitment it is vital to be able to measure your return on investment. Sarah Dyer and Nick Strong investigate ways of measuring your franchise recruitment budget.

Want growth? Now is the time for an Acquitision

What everyone knows is that money can be made in the stock market whether it is going up or down. The questions is, as a business owner, how do you grow when the economy is on its way South (sound familiar?). The last time the market has been so ideally primed for growth through acquisition was in the early 70's. It probably won't be this good again for another 20 or 30 years. In this article, I talk about how this works.

Home Business Expert: Importance Of Press Releases
Press releases are being widely discussed these days on the Internet. So what exactly are they and how can they help? A press release is the announcement of an event, a new release or a performance – anything that is newsworthy.

Home Business Expert: Importance Of Article Writing
As a home-business owner, you are certainly going to try out some promotion techniques. And while you are doing so, article writing often becomes useful – particularly when you are trying to reach out to new prospects and extend your market.

4th Quarter Publicity 1st Quarter Prosperity
4th Quarter Publicity 1st Quarter Prosperity

Business Publicity: Turning Your Media Pitch Into A Media Hit
Meticulous media follow-ups lead to the best media exposure for your business.

I cant afford a publicity/public relations campaign -- can I?
I cant afford a publicity/public relations campaign can I?

Implementing A Successful PR Campaign: PR Does Not Stand For Press Release
Understanding what PR is and does is the first step in benefiting from it.

Mastering The Media: How to make the most of your publicity/media exposure opportunities?
Making the media's job as easy as possible is a way great way to get exposure and subsequent sales increases.

Publicity Electricity: How To Plug Your Business Into The Media?
The best PR/publicity campaigns are the ones that create a solid buzz.

PubliCity Outside Your City: Outsourcing For More Affordable PR Services
Don't be afraid to search outside your geographic region for qualified publicity/media exposure services.

Publicity/PR Success…And How You Can Do It Too.
Using a strategic and creative publicity plan will lead to the most extensive exposure and the best benefit to your company.

The Increasing Power Of Publicity - and how it can benefit your business.
Publicity/media exposure campaigns are often underused and undervalued by many businesses.

A Little Known Media Exposure Tip: 2nd Quarter = Prime Time PR
If you are planning to implement your PR/media exposure campaign for your business or product in the coming weeks – congratulations. Your timing is ideal.

Fund Raisers – How Do You Set Up A Charity Auction?
You have little money but you want to raise money for your local charity. So how about a well publicized auction?

GETTING YOUR MESSAGE ACROSS
The nuts and bolts of effective media relations.

How To Write A News-Worthy Press Release
If you are running any type of a business, whether in your home town or online, you'll find that it is essential to get good publicity. If you don't advertise, you will have a hard time bringing in more customers.

Getting Your Press Release Noticed
If you are trying to get publicity without spending big bucks, then using press releases is a great idea. They are powerful tools that will inform people about your business. People look to the media for good information, making press releases a wonderful tool to use for company promotion.

Starting a New Business Online - 5 Secrets on How to Fail Miserably Online
You have decided to start your online business. It is so great and you are assured to meet success. Millions will rain in a few days and in the next few months you'll be richer than Bill Gates. What will you do then? You'll get bored! With this in mind, below I give you 5 secrets that will make your site a failure and years of bankruptcy.

How to Spread the Word About Your Business: Learning the Terminology of it All
Learn the meaning of and the difference between the various ways to get your business noticed.

Explore Easy Ways To Get Publicity
Even if you happen to have a great service or product, you'll find that without great publicity you won't be able to get the results and profit that you want. However, there are still some great things that you can do to help publicize your business.

Ten Things Doctors Can Do To Get Speaking Engagements
As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates.

How To Use Tip Sheets To Promote Your Business
Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.

How To Tell Your Story In The Media
Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.

How To Make Your Dream List A Reality
How much would you be willing to pay for a list of people who need what you have — and know it — and who are so close to being ready to buy that they've already made the effort to contact you? Wouldn't that be worth a lot of money? Or maybe even invaluable? Well, you can have that list, for free. Here's how.

9 Business Development Strategies To Grow Your Business In A Challenging Economy
Here are nine strategies that will help you survive and thrive in a down economy.

Hottest Cleaning and Maintenance Small Business Opportunities

Many franchises live and breathe on repeat business, but none more than those in the cleaning and maintenance industry. There aren’t many things that people can count on in the world, but one of them is that everything gets dirty, and that is precisely the fact that keeps this industry alive and thriving. Businesses and homes consistently accumulate filth again and again, and most of them are more willing to pay the cost of hiring someone else to clean than they are to spend the time doing it themselves. If a small business in cleaning and maintenance sounds like a good idea to you, here are some great opportunities for investment.

Are You Wedded To Your Marketing?
The other day I received a most curious email from someone I’ve never met....

Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.

Is Social Media Marketing Overrated?
Social media is all the rage in today's marketing mix. Companies no longer drive traffic to their websites, but rather to their Facebook pages. But what is the true ROI (return on investment) for social media? And, what about all the smaller organizations that have full social media campaigns but find it simply doesn't add value to their marketing campaigns?

11 Reasons why you better make sure the customer is always right!
A customer just left you, or left your store unsatisfied. How many customers did you just lose? One, two because he will tell a friend of his dissatisfaction, three because he will tell 2 friends? Would you believe ten or more?

How to get and leverage attention from the mass media

To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.

How to Become a Rock Star Entrepreneur
Want to be a rock star entrepreneur? Want to land those high-profile media outlets? Before you run out and hire a PR firm, get your personal (NOT your BUSINESS) brand in shape. If you do, you will have the media coming to YOU. Read this article and learn how one small one-person firm became an international sensation by cleverly structuring, then perpetuating an engaging personal brand.

SEM Industry Standards Nonsense or Necessary
Does the search engine marketing industry need standards? Should there be an industry body to oversee these standards? Kalena Jordan of Search Engine College presents both sides of the debate.

Book Review: Fundraising For Social Change
If you work for (or with) a non-profit, this book is a must-read. Kim Klein (the editor) focuses on key problem all non-profits face: acquiring, retaining, and upgrading donors.

Can the Law of Attraction Ideas in "The Secret" Really Help You Succeed?
Actually I've been talking about the law of attraction for some time. I just called it something different–the Entrepreneurial Mind Set. It's extremely powerful, but just like anything else worthwhile, you have to work at it.

How to Create Great Word of Mouth
Today, word of mouth is drown out by radio, TV, newsprint, mail, billboards and email advertising and publicity. You can use technology and traditional marketing channels to get the word out in a different way-a way where you are sure that everything said about you is true.

Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?

According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

Tired of fighting for customers in the bargain basement?

Imagine for a second… Your phone wouldn't stop ringing and your inbox are inundated with emails… You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch… People are rushing to your door and begging you to take their money… Wouldn’t that make your life a hell lot easier and get you to sleep better at night? However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet. They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve. Does this sound familiar to you?

Budgeting for publicity and keeping within limits
Wallace Baker Public Relations is giving free advice about specifying publicity services, allowing for variables, estimating costs, controlling budgets and evaluating benefits.

Why You Might Not be Ready for Publicity

Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

Does Your LinkedIn Profile Summary Sound Like a Lame Author's Bio At the Back of a Book?
Your profile needs to entice your audience to want to learn more about you. It needs to have strong and engaging copy. Here are 5 Secrets to Making Your Profile More Exciting and Enjoyable to Your Readers...

Prescription For Responding To Media Inquiries From “The PR Doctor

If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

Are Negative Tweets Pecking Away at Sears’ Reputation?

In the age of social media many companies have had to adjust their business models rather hastily, and in order to appease to the masses on twitter and satisfy the netizens on Facebook, most corporations have had to put customer service at the forefront of this new model. When one dissatisfied customer can virtually blast a business instantaneously and extensively, the advent of multiple dissatisfied customers can quickly become a veritable PR nightmare. The old adage “any publicity is good publicity” may or may not hold true in the virtual age, something that Sears.com is surely to soon find out.

Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga

There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it. But if you’re looking to build a different type of image and create a strong lasting brand, perhaps consider a different approach. When it comes to traditional media, think long and hard about your stories and how you want you and your company to be perceived.

Keeping Your Customers
Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you.

Outsourcing Business Processes to Africa

For those of you who have not known me long, you may not have known me long-but you do know that I am crazy about letting others know why they should be doing business in Africa. But people are imperfect, as I wholeheartedly admit that I am an example of human imperfection. It has occurred to me that sometimes in my zest for talking about Africa’s business environments, I may tend to speak in a very general sense. But maybe if you have been on the receiving end of such a conversation, and you have said to yourself-”what type of business in Africa?” or “Africa, I thought that people only go there to help the needy”.

20 Things You Need to Know Before Optimizing Your Site
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

PR Strategy: Now’s the Time to Write Year-in-Review Press Releases
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.

PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.

How to Find Your Ideal Client

Nearly every client I have says their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in everyone. That’s why I was delighted when I signed a new coaching client who works with lawyers who are in a certain transition point in their careers and must make career and life choices. How cool is that!

PR Tactics: What Are the Best Days to Send Press Releases?
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want to be looking for information?

Generating Publicity & Media Exposure in 2012
EVERY business, inventor or entrepreneur can increase the chances of media exposure by following a few technological tips.

Five Simple and Free Ways to Promote Special Events
Find out how to effectively promote special events easily without spending any money.

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