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Authors as Entrepreneurs and Heroes
Whether you are a book review editor, media producer, awards director, or literary association leader, if you are blacklisting bootstrapped authors, you are a huge part of the problem. The talented new voices are out there, but you must be open to hearing them regardless of the business model behind their work. Put your money where your mouth is and support your own.
Social Media for Business Authors Test
Find out if you should commit your precious time to building your social media presence—or if it is more likely to be a frustrating waste of time: take this Business Author’s Cut-and-Run from Social Media Test.
Writing a Book? Here Are Some Things To Consider About Marketing It
You thought writing a book was hard? Wait, the much harder part comes when it's time to market it, so you want to make sure you've got a good book publicist who knows what to do. Here are some marketing tips for making your book a best seller.
Publish or Perish
The axiom "publish or perish" doesn't just apply in the academic world. For independent professionals, publishing articles, white papers, and how-to manuals accelerates your ability to gain clients. Here are some guidelines to help you get started or expand your publishing efforts.

Static website wizard
Static Site helps you with: Automated Search Engine Optimization Dynamic Site Optimization Static URL generator Convert dynamic pages to static HTML Ranking boosting landing pages Searchability & Accessibility Long ugly URL Internal Links Solves dynamic content problems Dynamic/static publishing Converts JSP, ASP, PHP pages Better than Apache mod_dir/mod rewrite/xqasp/HTACCESS solutions Creates spider friendly pages
Ten Ideas for Writing E-Books FAST
E-books and special reports (they're pretty much the same thing, except in name) can be among your most powerful marketing tools. So why don't more infopreneurs use them? One reason is that many people think they're too hard to write. But they're not! Here are ten ideas for writing an e-book fast.
The World Doesn't Need Another Bad Book
The traditional publishing model has its drawbacks, but it has one benefit as well: A built-in quality control process. You can argue about the quality of some of the books that have published, but there's no denying that a publisher adds several extra layers - such as market testing, editing, proofreading and layout - that generally improve the final product. But that's no longer the case. The good news is that now anybody can publish a book. The bad news is that now anybody can publish a book!
A Plea to my Publisher
Sometimes life just happens. I have a book manuscript due on February 1st. In light of that looming date, I just sent this note to my publisher:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

Amazon and Apple Have Changed the Publishing Industry
Amazon.com and Apple have changed the publishing industry forever - and that's good news for authors, consultants, professional service firms, speakers, trainers and any other thought leaders. Here's how it used to work...
Advantages and Disadvantages of Self Publishing
Gone are the days when you needed either a book deal or a large sum of money to publish a book. Self-publishing is no longer seen as just "vanity publishing"; it's a legitimate professional way to get your ideas into print. And now, with the Kindle and iPad making e-books mainstream, you don't even need it in print! But that doesn't mean it's all plain sailing. Traditional publishing does have some advantages, so if you do decide to take the self-publishing route, make sure you get those benefits in other ways.
The world doesn’t pay for what you know, but for……….
Okay I’ll go ahead and finish the sentence: The World Doesn’t Pay You For What You Know but for What You Do. I guess we would all acknowledge the truth of that and yet I am amazed at the number of people I run into who are bogged down in analyzing, learning, planning and organizing when what they really need to do is take action. I think more than anything else that’s what separates winners from losers – the winners take action.
Shocking News To Would-Be Authors
While I had published over 40 books before I worked inside a publishing house, I never realized the drive for the publisher were the business and financial aspects. I just wanted to write good books. I had no conception of my need to market or make money.
How Authors Can Use Webinars to Sell More Books
If you're an expert who has written a book about your area of expertise - or you're in the process of writing it - I'm sure you know already that it's not enough to just publish the book and wait for the money to come rolling in. You need to do more - much more - to promote it (if you want more sales) and you (if you're using the book for positioning as an expert). Webinars can be a powerful tool to help you as an author. Here are three ways you can use them to help you as an author.
Book Marketing Strategy of the Future
Publishing entrepreneur Peter Collingridge delivered a speech to the If Book Then conference in Milan that got the minds of marketers everywhere second guessing their current book marketing strategies.

Other publishing Related Articles

Three Ezine Alternatives
During my free ezine publishing tele-classes I offer every month, I always get a few people who say to me, "You know, publishing an ezine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an ezine."

Authors and the PR Blues
If you're self-publishing, you know it's up to you, but even if you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. In reality, it does.

Publish or Perish
The axiom "publish or perish" doesn't just apply in the academic world. For independent professionals, publishing articles, white papers, and how-to manuals accelerates your ability to gain clients. Here are some guidelines to help you get started or expand your publishing efforts.

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Ive Published a Book When do I get on Oprah
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.
Become A Publisher With A Franchise Business Opportunity
A career in publishing can sometimes be a tough nut to crack, but with a franchise business in printing and publishing, you can enter this exciting industry with the help and experience of a franchise that has developed and perfected their system and is ready to help you do the same.
Three Pathways to Publishing Your Book
Some books are best suited to self-publishing, some to publishing traditionally, and some should use a subsidy publisher (sometimes wrongly referred to as a "self-publishing company"). Understanding the choices will help you now which is right for your book project.
What You Need to Know About Publishing Your Book
Don’t let yourself think that publishing a book is a thing of the past, because books are definitely for the here and now. There has never been a better time to write, publish, and sell your book. Not only are there hundreds of online and in-person marketing opportunities, there are more ways than ever before to publish your book. Book publishing options and formats include self-publishing, traditional publishing, ebooks, audio books, and print books.
Publishing Your eZine – the Pros
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.
Advantages and Disadvantages of Self Publishing
Gone are the days when you needed either a book deal or a large sum of money to publish a book. Self-publishing is no longer seen as just "vanity publishing"; it's a legitimate professional way to get your ideas into print. And now, with the Kindle and iPad making e-books mainstream, you don't even need it in print! But that doesn't mean it's all plain sailing. Traditional publishing does have some advantages, so if you do decide to take the self-publishing route, make sure you get those benefits in other ways.
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