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Descriptive Stories Sell on More than One Level
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

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Jennifer Lopez and Marc Anthony
She may have rushed into marriage twice before and found herself caught up in the media storm of relationships with many other high-profiled celebrities, but it is the marriage between Jennifer Lopez and Marc Anthony that seems to be holding strong today. While it is only the second marriage for the Puerto Rican Anthony, who was married to former Miss Universe Dayanara Torres Delgado when he began dating his current wife, the Bronx born Lopez is hoping that the third time is the charm for her.

Jenny Craig Locations
Jenny Craig is based in Carlsbad, California, but you might never know it. It has become one of the largest weight management companies in the world, with more than 640 outlets across the U.S., Canada, Australia, New Zealand, and Puerto Rico. It has served more than 10 million clients at all of its various Jenny Craig locations since its inception in 1983.

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