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Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.

Other puma Related Articles

Give Your Brand Some Cool
With the success of “cool” products in the marketplace— Puma, iPod, and Red Bull—marketing professionals are scurrying to give their brands a cool appeal. But how does one make a product cool? What does it mean to be cool? As with all marketing strategies, it depends.

Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

The Power of Greening Supply Chains
Sustainable supply chains are an integral part of a rapidly growing trend that is transforming businesses around the world. Many organizations are looking at supply chain sustainability as a new measure of profitable logistics management. Increasing companies are adding value to their offerings by using sustainable supply chain reporting as a central part of their strategy. Puma, Walmart and HP are three examples of companies that are leveraging their buying power to increase sustainability throughout their supply chains. Research funded by the European Supply Chain Institute (ESCI) indicates that IT supply chains afford significant opportunities for carbon reduction.

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